Xiaohongshu has grown to become China’s leading shopping site for beauty, fashion, and luxury goods, over the years. It has around 300 million registered users and 85 million monthly active users as of 2021. Xiaohongshu is largely used by young Chinese females to provide reviews on cosmetic...
To promote on RED, cooperate brands have to achieve three main goals: display your branding, set your brand reputation, and direct viewers in. Xiaohongshu’s main algorithm are the user profile, user behaviour, and content keywords. As a corporate brand, you must create attractive profiles,...
XiaoHongShu features shopping capabilities that allow users to buy recommended products directly through embedded links. In 2022, JD Worldwide announced its debut on XiaoHongShu. Currently, JD Worldwide has established an official account and store on the platform, with the initial lineup of 20 o...
22. Xiaohongshu is a platform that emphasizes aesthetics. In addition to beautifully crafted pictures, attention should also be paid to the separation between paragraphs and paragraphs in the internal parts of the article, and appropriate emoticons should be added. 23. If you are a novice doing ...
How Nativex Helped Duolingo English Test Enhance its Brand Exposure on XiaohongshuJunyi Liu | Content Marketing Manager2023-07-20PREVIOUS NEXT STAY IN THE LOOP. Subscribe to our newsletter to get the latest insights and keep up to date with Nativex. SUBSCRIBE ...
In the Chinese market, the co-creation economy is evolving fast. However, rather than brands working solely with influencers, there is the opportunity to co-create with the consumers themselves. Xiaohongshu allows brands to leverage feedback from a wide range of consumers, in order to in...
If you’ve been paying attention to the social media world, you’ve probably heard of Xiao Hong Shu (XHS), also known as Little Red Book. But many marketers aren’t fully aware of its reach or its capabilities The platform has been on the rise since 2013
Do not hesitate to reach out our project managers atdx@daxue-consulting.comto get all answers to your questions Related articles Increasing online shopping spurs stricter consumer rights regulations in China How to Sell on Tmall: Success Strategies for Tmall Store Optimization...
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In this blog post, we will guide you through the process of registering a store on the site. From understanding its business model to creating a successful digital marketing strategy for your account, we’ll cover everything you need to know about growing your brand through Xiaohongshu’s pl...