Other types of metadata include the meta title (or title tag), which defines the page’s title in search results, and meta keywords (though these are largely outdated for SEO). Are meta descriptions important for SEO? Yes. Meta description tags help search engines and web browsers understand...
Think of your meta description as the virtual storefront for your web page. Just like a window display entices shoppers, a well-crafted meta description can make all the difference in attracting clicks within search results. It's that tiny snippet of tex
⚙️Why it works: The GQ example fuses legacy (i.e., since 1957), competency (i.e., award-winning writing), and practical benefits (i.e., look sharper and live smarter) into one compact, effective meta description. It is a perfect example of a website that understands itstarget a...
Meta descriptions on their own seem like a small thing. Once you get into the rhythm and understand how they work, and how to write good ones, they are quick and easy to write. Even for a website with hundreds of pages, it should not be a major project to optimize them all. Despite...
Think of meta descriptions as a pitch for your webpage. Communicate why the page will be helpful to the reader, and make sure it accurately reflects what's on the page. If a reader doesn't find what the meta description promises, they're probably going to click away. ...
1. Before writing your meta description for each page on your website, research your competition. Researching your competition’s keywords and how they write their meta descriptions can key you in on what they are doing for their brand. Also, take note of who is successful and who is not,...
If a meta description is too vague, then you’re not selling users on the idea of visiting your website. You’ll probably still get clicks, of course, but not as many as you might have otherwise. Let’s say, for example, that you wanted to write a meta description for this article...
Why meta descriptions still matter Having a compelling meta description entices more people to click on your website in the search results. That’s important, even though Google only shows meta descriptions in37% of the time. For example, if your page gets 50,000 impressions a month, Google...
Write unique meta descriptions for each page on your website. Do not include any non-alphanumeric characters in your meta descriptions. Avoid overused words that people skim over: leading provider, perfect, most... Use a call to action within the description. ...
Write an awesome description for your new site here. You can edit this line in _config.yml. It will appear in your document head meta (for Google search results) and in your feed.xml site description.