This proposition has 2 huge things going for it: its humor and its focus on holiday shopping. Dollar Shave Club also immediately answers the most important questions for holiday shoppers: shipping cost, return policy, and shipping time. Behind the silly joke about Santa shaving, they present rea...
A tagline is a short statement that embodies a certain aspect of your brand or business. While a value proposition is more concrete, a tagline can represent a concept or idea that your business stands for. Most businesses have only one tagline that is instantly recognizable and connected to th...
A sales rep read my name badge and reacted with delight –“Oh, you’re one of OUR authors.“ He motioned for me to come deeper into the exhibit booth. “Sit down, rest a while with us. Here, you can sit on the white couch. It’s reserved for our authors.” He shooed a coup...
Advertising and Copywriting Headline Examples When you rely on paid ads (including social, search, and print), banner blindness is a real challenge. When people perceive page elements as ads, they tend to ignore them. Headlines can help. The right ad headline can instantly connect with the tar...
With “our boys”, Morrison instantly dismisses women’s cricket as anything uplifting. Australia is number one in the world in women’s cricket but you’d never know it from his utterly thoughtless and insensitive comment. Does he not know, moreover, that our boys’ ball-tampering scandal ...
yesterday chaired by Ian MacDonald, who was flippant about his damning decision not to read the report with: I’ve got plenty of things to read,’ thereby instantly clearing himself from any suspicion of acting in good faith – and for good measure insulting Triggs and demeaning her inquiry....
Instantly, a squad of 30 AFP wallopers swings into emergency receipt rescue formation. No-one gets between an AFP and paperwork in danger. Danger? Incredibly, it turns out the AWU is diabolical Bill Shorten’s old union. David phones journos. Happily, he gets everyone intime to make the ...
, too in the form of a deficit levy and a fuel excise rise. How exactly reform of the senate would proceed is left up to the listener to imagine in a series of points which is less of a “manifesto”, as some in the press have helpfully dubbed it, than a few more empty slogans....