This is bigger than any one person or team writing the purpose statement. Iterate –Work a smart process and let the process work so as people’s thinking evolves, the purpose statement captures it. Connect to your culture –Let the essence of your culture come through in how you describe ...
expressed in a way that encapsulates the values that are important to you. It can be a challenge to clearly and concisely bring these ideas together, though. Here is a simple guide—along with some examples—for writing your own company mission statement...
Otherwise, make sure it’s clearly visible on your business assets i.e., the office, website, and other marketing assets. Your mission statement is more than just a fancy slogan – it’s the foundation of your operations manual. If people aren’t familiar with it, then they won’t get...
Task 1 -A good slogan for a plastic-free campaign could be “Choose Reusable, Not Plastic.” This slogan encourages people to opt for reusable items instead of single-use plastics, making it clear and memorable. It conveys the message of making a sustainable choice in a simple, impactful wa...
In the next section, I’ll walk you through the actual process of writing a creative brief. HOW TO WRITE A CREATIVE BRIEF Creative briefs don't have a fixed format. That said, if you need a template, we’ve got you covered. You candownload free creative brief templates HERE- or read...
If you’re running or working for a charitable organization, you need to make sure your letterhead evokes positive emotions and builds up trust. Keep that in mind when selecting the right fonts and colors for your corporate design. Feel free to add a slogan that describes your mission and/or...
already exist as a trademarked slogan. You might also double check the phrase on Google to make sure you're the only business using it. It's true that great minds think alike and just because you didn't know another company already used the slogan doesn't mean you can or should use ...
While they had to make their slogan funny,the same approach to slogan writing of injecting a joke or two is something that you should adopt when appropriate. If you can't make it funny without making it lame, just drop the funny and go with your next best options. ...
Get started writing the vision statement for your business You can see from the examples that your vision statement doesn’t need to be complicated or lengthy. Instead, it needs to communicate the long-term purpose of your business and what you’re hoping to achieve. Now, use these examples...
Slogan:“A diamond is forever.” Free Value Proposition Templates 15 templates to help you brainstorm, write, and promote your value prop. Value Proposition Writing Templates Value Proposition Canvas Template Brand Hierarchy Template And More!