Abstrak dalam Bahasa Indonesia : Penelitian ini dilakukan untuk menganalisis pengaruh komunikasi intergenerasi , country of origin dan word of mouth terhadap ekuitas merek. Populasi dalam penelitian ini adalah para pengguna ponsel pintar di Indonesia. Proses pengambilan data dilakukan dengan menyebarkan ...
was to analyze effect of WOM-Talkers of online transportation on using service of Go-Jek; to analyze effect of WOM-Tools of online transportation on using service of Go-Jek; and to analyze effect of word of mouth (WOM-Talkers and WOM-Tools) for taking decision on using service of Go-...
The purpose of this study was to determine the effect of community and electronic word of mouth (e-WOM) on brand switching. The method used in this study is the method of sampling type included in the sample random sampling by distributing questionnaires as many as 150 to consumers. This re...