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Silicon teeth add a bite to word-of-mouth 来自 EBSCO 喜欢 0 阅读量: 10 作者: Donath, Bob 摘要: Stresses the importance of considering on-line word-of-mouth among customers and prospects pertaining to company and product information. Customers' and prospects' increasing control of the flow...
The purpose of this study was to determine the effect of community and electronic word of mouth (e-WOM) on brand switching. The method used in this study is the method of sampling type included in the sample random sampling by distributing questionnaires as many as 150 to consumers. This re...