When a company introduces an additional item with a new flavour, form, colour or package size in a given product category and under the same brand name, it is called a line extension.故选D。 【小题4】主旨题:通过阅读文章,可知这篇文章主要讲了商标的力量,故选A。 考点:考查文化类阅读 ...
9.A brand is a name,word,sign,symbol,design,or a combination of these,intended to identify the goods or services of a company or a group of companies.Another purpose of a brand is to contrast one company from another.The most important skill of professional marketers is the ability to cre...
Internal Medicine JournalRonneberger-Sibold, Elke. 2015. Word-formation and brand names. In Peter O. Muller , Ingeborg Ohnheiser, Susan Olsen & Franz Rainer (eds.), Word-Formation: An International Handbook of the Languages of Europe, vol. 3 (HSK 40.3), 2192-2210. Berlin & Boston: ...
aBrand names can be made up of just about any word or series of letters. Companies may name the brand after a founder, as in the case of the car company, Bentley, or they may choose to use a series of letters to make the name easier to remember. Some companies also use wordplay, ...
More specifically, the results showed different recall pattern for the word types between semantic and sensory processing which was not observed in academic literature. Finally, the paper discusses implications for the naming of new products. 展开 关键词: brand name word type information processing ...
"This brand offers unique products." The word "unique" means ___. A. similar B. different C. ordinary D. same 相关知识点: 试题来源: 解析 B。“unique”意为“独特的”,选项 A“similar”是“相似的”;选项 B“different”是“不同的”,与“unique”意思接近;选项 C“ordinary”是“普通的”;...
When most people think of the word, “brand", they think of the Nike Swoosh, For d “blue oval", McDonalds Golden Arches, or the "State Farm is There" jingle. They know what they will get with a well-brande d product or service as promised. Think of Volvo, for instance, an d y...
a任何事情,我们都不能单方面的说它的好坏 Anything, we all cannot unilaterally say its quality[translate] aThe word brand has been derived from the Scandinavian word "branna" that means to burn. 词品牌从斯堪的纳维亚词“branna”获得了那手段烧。[translate]...
Of course, the creation of this desireis the ultimate aim not only of the brand name, but of the entire marketing strategy, butthe name is the central and most stable element of this strategy, its point of crystalliza-tion, so to speak. (On the use of brand names in different kinds ...
A brand is a name, word, sign, symbol, design, or a combination of these, intended to identify the goods or services of a company or a group of companies. Another purpose of a brand is to contrast one company from another. The most important skill of professional marketers is the abilit...