For example, many people use brand names as generic terms: kleenex for a handkerchief, coke for soda, and so on. Consumers tend to use top-of-the-mind brand names and not always differentiate between brands. B
Some brands have achieved such widespread recognition that their brand names have become synonymous with the generic terms for their products. Notable examples include Band-Aid, Kleenex, Coke, and Sharpie. For instance, consumers often refer to any facial tissue as a 'Kleenex,' showcasing the imm...
More Blog-Entries: The Power of Naming: When Brand Names Become Generic Brands and Emotions – Do brand names have to generate emotions? What you need to know about brand names What product names and family names have in common Positive or negative: A polarizing brand name Naming...
When you're starting out, it's tempting to try to come up with a brand name which clearly describes and explains what your business does. As tempting as that may be, it’s a lot of pressure to put on a single word. If you use generic terms, or simply describe your business in a ...
All of these names are trademarked, are descriptive of the brand that owns the trademark, and are also distinctive. Generic. Terms that fall under the category of generic are never considered distinctive and therefore can never receive protection under trademark law. A mark might be generic at ...
Generic –Names that are words used in everyday language – basically, they are very plainly, what they are. Example: Cars, Hotels, Milk, etc. Descriptive –Names that may tell a slightly deeper story than generic words but still literally describe a company, product or service. Example: Be...
Cultural Integration: Over time, cultures naturally adopt words that simplify communication or are popularised through media and advertising. As these brand names become more ingrained in our language, they leap from being mere trademarks to part of everyday vocabulary. ...
Use names and photos of real team members Enable service staff to make empowered decisions Follow up personally after resolving issues Online retailer Zappos built its entire brand reputation on incredible human-centred customer service, proving that even in e-commerce, the human touch differentiates ...
A brand is a set of words, images, and associations that represent and distinguish a product or service in the marketplace.
Noun1.brand-name drug- a drug that has a trade name and is protected by a patent (can be produced and sold only by the company holding the patent) proprietary drug drug- a substance that is used as a medicine or narcotic generic drug- when the patent protection for a brand-name drug...