Generally, it's best not to use a generic or descriptive term (such as travel, finance, photo, family, pet, store, groceries, or movie) because many other company names are probably using the same term. Using generic terms can make it hard for you to stand out. It can also affect yo...
#3 – Should I use a generic or specific domain name? It depends. This is a tricky one because nobody knows what the future holds. On the one hand, it’s good to choose a domain name that describes your brand. But on the other hand, you don’t want to get too specific in case...
The executive summary is your chance to make a stunning first impression. Briefly summarize what your proposal is about, what problem you’re solving and why you’re the right fit. Keep it short and sweet—focus on the benefits for your client and leave the detailed explanations for later. ...
Personalizing your email goes beyond using the reader’s name. The tone of your copywriting can also convey warmth and welcome. Take this example from packaging company Better Packaging Co.: Better Packaging Co. Written in an everyday voice, the email explains the brand’s mission and casually...
You’ve clearly made an impact on them, and they trust you enough to ask for help with moving forward in their career, education, or otherwise. After you give yourself a pat on the back, write a letter of recommendation that will make them stand out as an exemplary candidate for the ...
Think of it this way: if it helps your customers identify your brand among the other businesses and say, “Yes, I know them!” then it can be trademarked. The following things can’t be trademarked: Commonly used or generic terms like “boutique” or “salon” Descriptive terms that...
Learn how to write a blog post that readers will enjoy, in my step-by-step tutorial (and free blog post template) that shows how I get 4 million readers.
#1: Enroll and register your brand on Amazon Take the first steps for protecting and establishing your brand. Tactic #1 Tactic #2 Write a brand vision and mission statement The next step to defining your brand identity is to craft a strong vision and mission statement: ...
New Generic Domain Names (gTLDs): How to Protect Your Brand during the RolloutKronman, Rachel
That generic ‘mystery person’ avatar in your WordPress comments section isn’t doing your site any favors. Having built hundreds of WordPress sites, we know how a personalized comment section can make your site more engaging and professional. Whether you want to use your brand logo, a custom...