The third strategy lowers the profit margin, so one earns less per unit sold. Yet these three strategies miss the most obvious way to dramatically increase the profits: a price raise. One should always test a price that is much higher than one thinks one can get. Pricing is very important...
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we also want to know its comparative risk. One measure for this isbeta. Also called market risk, beta is based on the statistical property ofcovariance. A beta greater than 1 indicates more risk than the market, while a beta less than 1 indicates lower volatility. ...
It also lets you avoid the dire consequences of bad customer experience: churning customers and negative word of mouth. The equation here is simple. If you don’t care about your customers, don’t expect them to care about you. Why is customer satisfaction important? What is the purpose of...
It's necessary to implement customer feedback and then once you deliver the desired improvements – communicate the good news to the customers who requested them, otherwise, they will feel neglected. This process is called - customer feedback loop - the advanced strategy for constant product ...
Increase prices, decrease churn and improve conversion rates. Find out how value-based pricing can improve your bottom lines and 3x growth.
Here, we’ll cover how you can create a strong brand positioning strategy so that you can leave a lasting impression on your customers. What is brand positioning? Simply put, brand positioning is the process of shaping the status of your brand in customers’ minds. Its goal is to ensure ...
With web analytics, you see a clean set of events, like: someone visited the homepage → clicked on a button → visited a pricing page, and you get information such as how much time they spent on a page. The problem is: what happened in between those things? And what happened when th...
By understanding and targeting the SAM strategically, companies can maximize their revenue growth, market share, and long-term success. Why is measuring SAM important? SAM can help define a company's target market strategy and prioritize resources to the most lucrative opportunities. It can al...
So assess carefully whether a rebrand is right for you and whether this is the right time to rebrand your business. The right rebranding strategy can put new energy into your business, but it needs to complement your overall business strategy and marketing strategy. Companies should rebrand to ...