Summary Of all the marketing problems faced in launching a new product, pricing is the most important and the most difficult thing. There is simply no marketing decision one can make with as strong an impact on
Why Is Sustainability Important in Business? How Sustainability Works Three Pillars of Sustainability Sustainability Challenges in Business Sustainability Benefits in Business Building a Sustainable Business Strategy Examples of Sustainability in Business Future of Sustainability in Business Embed Sustainability in...
Strategy:Free trials allow friendly clients to validate prototypes but are rarely useful in creating market leaders. More often, trials consume development and operational resources with no clear path to revenue. This is primarily because business clients have different procurement and risk assessment pro...
Why is a good reputation important? In the era of the internet, online reputation is everything. Think about your marketing strategy for a moment. Your paid team buys ads on numerous mediums from broadcast to print to digital to display. You invest in public relations to get top-tier brand...
7 Effective Discount Pricing Strategies to Increase Sales (2025) Ecommerce Operations Logistics What Is a 3PL? How To Choose a Provider in 2025 Ecommerce Operations Logistics Ecommerce Returns: Average Return Rate and How to Reduce It Industry Insights and Trends ...
Most B2B professional services companies lack a strong pricing strategy Lastly, there is the matter of brand differentiation. This has been a growing point of focus across industries in recent years, and pricing can play a significant role. If every business in the industry carries the same prici...
A well-defined customer service strategy is the foundation to every wow-worthy interaction between a business and its customers. As market competition grows more fierce, consistently delivering exceptional customer care is more vital than ever. Connecting the dots between disparate communication channels...
Brand equity is a crucial aspect of business success, and it’s essential to continuously work on improving it. As a business owner or marketer, you can enhance brand equity by following these five steps: Step 1: Implement a brand storytelling strategy. Craft a compelling narrative that resonat...
Professional status refers to the occupational or employment status of individuals in the market audience. These can include: Job title Industry Work arrangement (in office or remote) Level of seniority Income This criteria is particularly important in business-to-business (B2B) marketing, where targe...
Your marketing strategy is like a roadmap for your business and its marketing efforts. Without one, you’ll waste time and money on things that aren’t right for your business and its goals. In a marketing strategy, you’ll lay out your goals and how to achieve them. This serves as a...