The brand that exists through the story is closer to its target audience because it lives within a pattern that they understand instinctively. The greatest value of business storytelling is emotion. A good story is the one that hypnotises you, moves you, inspires you or makes you change your ...
Micki:I mean I feel like, through fitness and sport, I really came into my own as a complete human. I think we underestimate how important our relationship with our body is to fulfilling our potential in other areas. So I wanted to share that experience with other people. You know the ...
Why Telling Stories Is More Important Than Ads Roller derby wasn’t just a workout for Micki Krimmel, it offered a sense of empowerment and inspired her to start Superfit Hero, an inclusive and body-positive apparel line. In this episode of Shopify Masters, Micki Krimmel shares her approach...
A key element of culture marketing is creativity and storytelling. In our survey, 62% of respondents are looking for the creation of more original content, and 73% appreciate advertising that entertains them.7 For example, when the Freevee original series Jury Duty aired, it employed a concept...
Storytelling is a powerful way to engage an audience and influence their choices. It evokes passion and provides direction for “travelers” to map out where they’d like to go next. On top of this, it provides an important cognitive dimension by creating consumer awareness while simultaneously ...
That’s right. Content marketing isn’t just blogs, Twitter, Facebook, and YouTube. At its heart, content marketing is about storytelling—and humans have been telling stories for as long as they could speak. So when Hasbro partnered with Marvel to launch their comic book series “G.I. ...
Brands are also finding other creative ways to increase awareness through streaming, content marketing, immersive storytelling, interactive advertising, experiential advertising, and more. According to Statista, as of August 2024, approximately 87 percent of business-to-business (B2B) content marketers...
Social media has become a highly competitive space for marketers, which is exactly why paid advertising is so important in 2025. With advanced targeting, engaging ad formats, and measurable results, paid strategies help amplify your reach, connect with the right audience, and drive meaningful outcom...
Empathetic storytellingcan help you create a meaningful bond with readers. Creating narratives around real challenges and situations helps customers see themselves in your story. Think Like Your Customer Step into their shoes and walk through the path they may take when researching and finding a solut...
How will influencer marketing lead advertising? Why is marketing important to all companies, organizations? Why is global marketing important? Why is content marketing important for global marketing? Why is marketing important in today's economy?