which is something people aren't used to seeing. So that in itself is sort of telling the story about who we are and what we care about just by virtue of who we feature in our advertising. Micki:So that's sort o
A key element of culture marketing is creativity and storytelling. In our survey, 62% of respondents are looking for the creation of more original content, and 73% appreciate advertising that entertains them.7 For example, when the Freevee original series Jury Duty aired, it employed a concept...
Storytelling transcends traditional advertising by simplifying complex ideas, distinguishing brands in a crowded market, driving customer action, and creating memorable experiences, ultimately fostering stronger emotional bonds between consumers and brands. What Is Storytelling, and How Does It Apply to Market...
an article titled why data storytelling is so important—and why we’re so bad at it already exists in saved items × connect accounts connect your social accounts this is the first time you have logged in with a social network. you have previously logged in with a different account. to ...
Brand equity is a crucial aspect of business success, and it’s essential to continuously work on improving it. As a business owner or marketer, you can enhance brand equity by following these five steps: Step 1: Implement a brand storytelling strategy. Craft a compelling narrative that resonat...
That’s right. Content marketing isn’t just blogs, Twitter, Facebook, and YouTube. At its heart, content marketing is about storytelling—and humans have been telling stories for as long as they could speak. So when Hasbro partnered with Marvel to launch their comic book series “G.I. ...
With retail display, brands can mix storytelling with features that encourage a purchase, like real-time pricing and add-to-cart buttons. The dynamic nature of retail display also enables brands to personalize each ad to the store and the page the shopper is browsing on, taking into account ...
Empathetic storytellingcan help you create a meaningful bond with readers. Creating narratives around real challenges and situations helps customers see themselves in your story. Think Like Your Customer Step into their shoes and walk through the path they may take when researching and finding a solut...
Social media has become a highly competitive space for marketers, which is exactly why paid advertising is so important in 2025. With advanced targeting, engaging ad formats, and measurable results, paid strategies help amplify your reach, connect with the right audience, and drive meaningful outcom...
In today's fast-paced and visually saturated world, minimalist logo design has emerged as a powerful branding strategy, embodying the mantra “less is more.” This approach to logo design focuses on simplicity, clarity, and the power of visual elements to evoke strong emotions and create lastin...