From a technical standpoint, it's important to recognize that the concept of employer branding is far from new. In fact, every employer has an inherent employer brand, even if they may not be consciously aware of it. It is essential to gain a clear understanding of your employer brand and...
such as the culture, projects, advancement opportunities, and more. Your employer brand is greatly influenced by current employees, referrals, word of mouth, and any existing vendor relationships that you may have. All of them report and talk about your brand in one...
They’ll engage in word-of-mouth marketing, share company content on social media, and improve your marketing reach and employer brand. Employees are the most trusted voice of your company and its services or products. This is referred to as employee advocacy, which will naturally start to ...
Employer/employee relations refer to the relationship between an employer and an employee. This relationship is a contract between the two parties, which can be either written or verbal. These relations are important because they affect both parties. For example, it's necessary for employers to ...
Another important advantage for thecompanyis the work satisfaction spills over and boosts employee loyalty towards the firm. Anemployerwho understands the employee problems and works towards finding the right balance is considered as an asset by the employee who pays back by increased efficiency and ...
Repurpose content.Message consistency across channels and departments is essential in developing an employer brand and building trust with candidates. One way to ensure consistency is to repurpose the same content across channels. For example, the recruitment marketing content developed for the company bl...
Failing to properly manage employee conduct can have a severe effect on an employer’s brand, which is critical to its ability to attract and retain top talent, as well as employee culture, productivity, creativity, innovation. This typically results in increased staff t...
While you would like to think that as a retail manager your word is enough of a reward, the reality is that your employees would also like to be recognized and acknowledged by their peers. One survey revealed that 82% of employees consider recognition an important part of their happiness at...
Next to an expanding number of practitioners literature, different studies in the field of employer branding have been conducted, like for example the Q12 Workplace Survey (Gallup). The major task of the employer brand is to attract and retain superior employees (Berthon et al., 2005). With ...
For today’s employees, it is essential to ‘click’ with the company they join on a cultural level and feel like a good fit. Well-established onboarding can help get new hires up to speed faster, greatly impact the employer’s brand, and really ensure the cultural fit. ...