In some ways, it makes a lot of sense. To the younger generations, who have never known life without social media, why should search results look like they did 20 years ago? It also helps Google keep up with social media companies, which have slowly been encroaching on Google's turf whe...
Adjusting the Title to Fit the Search Query When I searched for “aerospace manufacturing”, one of the results on Page One of Google was a company called AMI. The title tag on their home page was simply, AMI. That’s all. But look what Google did, based on my search query. It rewr...
This is a mixed SERP intent, where the user search intent isn't clear, and Google provides various search results to meet different search intents for the keyword. Meanwhile,when we study the search results for “coffee maker” on Google, the intent is very clear from Google's perspective....
Look, as a paid search person, you don't have a whole lot of choice, right? Google and Facebook combine to form the duopoly of advertising on the internet. But as an organic marketer, as a content marketer or as someone doing SEO, you need to do something fundamentally different than ...
Personalization.Google has increasingly dedicated attention to personalizing its search results, using factors like demographic information, location information, and previous searches to tailor its search results. Accordingly, if you conduct two identical searches at different times of day, or in different...
25.4% of the titles were completely changed.The titles displayed in the search results used entirely different words or had a different word order than the specified title tags. So it’s not rare for Google to change a site’s title tags; if fact, it’s fairly common. On average, one ...
Document results Test different times 2. Account Management Verify Service Status Check account standing Review payment history Confirm service level Check for restrictions Service Optimization Request signal check Schedule maintenance Update equipment
2. Enhance Search Engine Visibility Search engines favor websites with custom domain names when determining rankings. If you’re looking to improve your SEO (Search Engine Optimization) efforts, a custom domain name is essential. It helps your business website appear higher in search results, driv...
Because no canonical is specified, Google will attempt to identify the most appropriate version to show in search results themselves. This may not be the version you want indexed. How to fix Review the groups of duplicates. Pick one canonical version that should be indexed in the search results...
Whenever content on a site can be found at multiple URLs, it should becanonicalizedfor search engines. Let's go over the three main ways to do this: Using a301 redirectto the correct URL, the rel=canonical attribute, or using the parameter handling tool in GoogleSearch Console. ...