Not only do these elements affect your site’s ranking on the SERP, but you’ll need to meet a minimum CWV threshold to appear in Google’s Top Stories. While all of this might sound like a sweeping change, it’s really just a continuation of Google’s long-time wish to guide searche...
So it’s not rare for Google to change a site’s title tags; if fact, it’s fairly common. On average, one in four web page titles appears in Google’s search results entirely changed from what was written, and another one in three have titles that display slightly differently than wha...
This is a mixed SERP intent, where the user search intent isn't clear, and Google provides various search results to meet different search intents for the keyword. Meanwhile,when we study the search results for “coffee maker” on Google, the intent is very clear from Google's perspective....
At State of Search last week, I asked Gary Illyes about Google rewriting title tags, and he added a bit more about why Google does this. So the title tag is query dependent. Basically what we are trying to do is ensure that people will click through the results. We see lots of bad ...
Sometimes, Google will change this to read:Brand Name: What You Do | Where You’re At Adjusting the Title to Fit the Search Query When I searched for “aerospace manufacturing”, one of the results on Page One of Google was a company called AMI. The title tag on their home page was ...
Google DNS (8.8.8.8, 8.8.4.4) Cloudflare (1.1.1.1, 1.0.0.1) Flush DNS cache: Windows: ipconfig /flushdns Mac: sudo killall -HUP mDNSResponder 2. Network Driver Management Update Network Drivers Access Device Manager Locate network adapters ...
How to change Google Chrome’s search engine in iOS and iPadOS Chrome: Open the Chrome app, then tap the menu button (the three dots or ellipsis, …) at the bottom-right of the window. If necessary, slide the button bar (with Bookmarks listed first) until you see Settings. Tap on Se...
Also, a URL that’s too long will get truncated in Google’s search results. While this is not an SEO disaster, it doesn't make the page snippet look very good. Include Your Target Keyword Including your target keyword in the URL slug will make it easier for both search engines and us...
While the process of Search remains the same, Google frequently updates its algorithm to improve the quality of search results around the world. Most of these updates are small and irrelevant to website owners. But others are much more significant and can potentially hurt (or boost) your site...
Number four, not only this, a lot of times when you do searches inside AdWords, they will hide the suggestions that you want the most. So when I performed my searches for "lighting design," Google never showed me — I couldn't find it anywhere in the search results, even with the ex...