Customer retentionis typically managed bycustomer success. The role of this team is to work with and delight your customers throughout the duration of their relationship with your company (no matter how long or short this time frame might be). Customer success teams should not only work directly...
What is customer retention, how does it impact your business growth? Learn how keeping customers loyal can increase revenue and reduce acquisition costs.
You’ve heard about CLV. But what is it, how can you calculate it, and why does it matter? Mailchimp’s tools and resources will help you get started. Customer lifetime value is essentially the value of a customer over the lifetime of thecustomer relationship. This is one of the import...
Yes, employee retention (also known as lowemployee turnover) does deliver many benefits:lower separation costs, reduced recruiting and training expenses, more experienced staff, etc. These are very real, tangible benefits that many firms routinely underestimate, if not overlook entirely. But as good...
While some customer success teams may emphasize revenue and MRR, it's not usually their whole focus. Recommended Reading Growth & Culture Customer Success vs. Account Management: Why Both Matter Customer success vs. customer experience Customer experience (CX)is another function that's grown over ...
1. Customer service employees can offer important insights about customer experiences. It doesn't matter how you perceive your brand. What matters is how your customer perceives it. For instance, if you work for an athletic wear company, yo...
What does the user already know so I don't repeat it? What new information can I provide to satisfy search intent? To answer these questions, you must deeply understand the user and empathize with their pain. Putting yourself in the shoes of your target customer or audience allows you to ...
Your competitors are thinking of ways to make client retention easier, and their business more accessible and convenient than yours. It doesn’t matter if you had a head start.It’s a marathon, not a sprint— and it wouldn’t take much for your competition to outpace you. ...
Why Does Customer Experience Management Matter? Customer experience serves as an important brand differentiator that creates a win-win opportunity for both the consumer and business. Customers win by having their needs met through personalized experiences geared toward maximum consumer satisfaction. The cu...
How does the business view its customer segmentation? What are the key use cases? How do needs and behaviors vary by size, type of customer or use case? What is the functionality and feature set that customers seek? How does that overlap with your competitor’s product offer?...