Spotify Wrapped is a competitive advantage for the streamer over rivals like Apple Music and Amazon Music.
Spotify Wrapped is a well-known marketing campaign that Spotify started back in 2015, though it was known as “Year in Music” when it first launched. Each year in December, Spotify uses data that it has been collecting throughout the year and curates a
There's a catch, though. Your Spotify Wrapped is the final product of a 12-month-long surveillance campaign the music streaming giant managed to turn into something to look out for. Year in and year out, Spotify follows every stream we take to collect increasingly more...
Another trait Spotify Wrapped is great at outing is habitual repeaters. Confession time: I'm one of them. I tend to have one album that becomes the soundtrack to a certain chapter of my life; I listen on loop, especially if I'm feeling nervous. And it turns out, there's a reason f...