There's a catch, though. Your Spotify Wrapped is the final product of a 12-month-long surveillance campaign the music streaming giant managed to turn into something to look out for. Year in and year out, Spotify follows every stream we take to collect increasingly more...
1. Why is Wrapped so Loved? Let’s break this down further. Spotify Wrapped isn’t just a fun feature—it’s a multi-layered masterclass in understanding human psychology, social media, and our insatiable need for validation. Fact #1: Numbers, Numbers, Numbers ...
tunes this year, to what artists managed to sneak into our top five and ruin our cool cred (shout out to my mate whose top artist this year was the 'Glee Cast'), Spotify Wrapped isn't just a deep dive into what music makes us who we are — it's a sign of what our society ...