Spotify Wrapped is a competitive advantage for the streamer over rivals like Apple Music and Amazon Music.
For music lovers, December means just one thing –Spotify Wrapped. You've probably spent the weekend listening to your personal yearly playlist. You may have had fun also sharing the best colorful charts on your most-listened songs of 2024 across your social media accounts...
Spotify Wrapped is a well-known marketing campaign that Spotify started back in 2015, though it was known as “Year in Music” when it first launched. Each year in December, Spotify uses data that it has been collecting throughout the year and curates a
Another trait Spotify Wrapped is great at outing is habitual repeaters. Confession time: I'm one of them. I tend to have one album that becomes the soundtrack to a certain chapter of my life; I listen on loop, especially if I'm feeling nervous. And it turns out, there's a reason f...