Traditional TV commercials typically lack urgency to prompt immediate action. Just think—how many times have you watched an ad, thought the product looked interesting, and then promptly forgot about it? Unless there’s a motivation to act quickly, your ad will fail to make an impact. QR Code...
Let's be clear about live-streaming e-commerce and what it's going to take for this to become as successful as some other options. The future of live-streaming e-commerce rests on the assumption that people are going to voluntarily sit down and watch commercials, ...
which includes full current seasons of primetime, late-night, daytime, and news shows. The network’s much-anticipatedStar Trek: Discoverywill also be availableto stream without commercials when it premieres in 2017. There are some exceptions to ad-free streaming, though: Viewers will still see ...
Most of us can’t afford to run Super Bowl commercials on TV, but YouTube ads are an affordable way to reach people. With YouTube, you basically choose where you want your ads to be shown, how much you are willing to pay, and who you want to see those ads. You can’t do that...
The only catch with Freevee is that the shows and movies are ad-supported. That means viewers have to sit through commercials in order to see their chosen programs. If that’s a deal-breaker, then we’ve got bad news for Amazon subscribers. Prime Video is going to switch ...
Hulu’s tiered pricing structure has users pay one fee for basic access, with a surcharge to ditch the commercials. Facebook, by contrast, is and will forever be a free, ad-driven network–betting (like good old network TV) that users will gladly stomach ads in exchange for free video....
Here are two prominent ways in which advertisers can buy ads on CTV. 1. Direct Deals Here, the advertisers strike a deal directly with a channel like Tubi or Hulu to have their ad shown there. This deal gives great control over placement but isn’t very efficient in reaching a broad aud...
I choose editing, post-production and directing commercials and music videos as a way I put food on the table. That path was not an easy one but I learned so many skills along the way that I can put into my creative work. The more I know, the more dangerous of a filmmaker I become...
Without commercials on most platforms, there are fewer opportunities for viewers to get distracted. Netflix even begins playing the next episode of a series while the credits for the previous episode are still rolling. Cliffhanger endings are there to keep us hooked so that we can’t help but...
Samsung's Smart TVs are now embedding Extra ads into local media -- every 20-30 minutes of watching movies or other video through your local Plex or other system, you'll have to stop and watch an ad. Didn't we buy a Smart TV so we don't have to watch all those commercials on re...