To defeat this evil or overcome fear, the protagonist requires more courage and strength than we might expect them to have. In business, these are stories about a struggle against big business, a large societal issue, or a major paradigm. Usually, you’ll see this plot used by grassroots o...
The fact that pelvic exams are not required to be prescribed the pill, the fact that they are not recommended for asymptomatic women under 21, and the fact that birth control pills were prescribed without indication (being sexually active, intending to soon become sexually active, or abnormally ...
Still used by the City of Portage you can find Mr. Crispy "stalking" various parks around town. With the"Where's Mr. Crispy?"contest residents can win prizes if they are able to guess the correct location of Mr. Crispy in various city parks. Slappy Kalamazoo Wings via Facebook You migh...
This CDC campaign used smokers’ stories as a warning. For people inhigh-risk groups—those who are older or have underlying conditions that put them at high risk for severe illness or death—theevidence on fear-based appealssuggests thathard-hitting campaignscan work. The strongest case for th...
There are plenty of screenings they can do, which also yield a lot of false positives, overdiagnosis, overtreatment, and get a lot of people coming back. Yet, those are not pushed with the same vehemency that paps are. Colonscopies used to be pushed with nearly the same vigor, but wit...
What makes our PSAs so great is that we take a “plan ahead” approach. We don’t tell people not to drink, we just tell people that if you are going out and drinking that you should take a few moments to plan how you will get home safe. This approach is very effective with peopl...