and maybe see in their own bottom line, that more realistic and more just demonstrations of the experience of menstruation are beneficial for them, because
business.Thinx sales grew by 40%in 2020. “It is progress to have companies believe, and maybe see in their own bottom line, that more realistic and more just demonstrations of the experience of menstruation are beneficial for them, because those benefits transcend their own interests,” says...
through creativity and emotion.Most importantly, it presents a compelling, simple way to make the world better, and makes this beneficial behavior more desirable than any “competing” behavior. Through these elements, social marketing is able to successfully “sell” a beneficial behavior. ...