One of the reasons why people who are new to Apple stay loyal to the company is its highly rated support. No other technology company allows you to waltz inside one of its 457 retail stores and get expert advice, in most cases at no cost, at the Genius bar without anyone watching nervo...
Although Apple's "walled garden" is often cited as a significant reason iPhone users remain loyal to the brand, it does not appear to hold the same importance in attracting new iPhone buyers. However, after moving to iPhone, they may discover that the interconnected system of software, service...
For many Apple users, iMessage is a significant factor in choosing to stay within the Apple ecosystem. iMessage is exclusive to Apple devices, meaning that Android users can’t access these features. Many people stay loyal to iOS devices because of iMessage alone, especially if their friends ...
Apple offers a wide range of products that work together to provide a smooth and seamless experience. However, it also has a strong brand identity with design and innovation at the center. As a result, people are willing to pay more for Apple products and advocate for others to use them...
M: Well, for example… This morning, I was just 10 seconds late and missed the train. I had to go back up on the street and catch a taxi. I ended up spending $20 to get to work. Are you going to eat that last slice of pizza?
Devoid of customers, your typical Apple Store is a temple of commerce, lovingly tended by a loyal band of retail employees. But when was the last time you experienced an Apple Store that wasn’t packed to the gills with people? Of course, as a company, this is exactly what you want to...
Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? For example: Why is Apple so innovative? Year after year, after year, they're more innovative than all their competition. And yet, they're just a computer company. They're ...
From the design of its products to its customer service, everything is tailored with user experience in mind. Apple's products are valued for their sleek design, ease of use, and reliability. This customer-centric approach has helped Apple build a loyal customer base that is more likely to ...
Why are global tech brands building ecosystems? 01/10/2019 Share The recent Apple launch illustrates how global tech businesses are trying to build brand ecosystems to entice and retain consumers within their brand base. Apple TV+ streaming service has been launched and is being offered free for...
While coming up with a clear cut strategy may seem difficult at the start, there are a number of low-cost methods to help you market your product: Create a unique introductory offer for new products Offer exclusive previews to loyal customers Promote your product through email marketing Run a...