If you want long-term commitment, trust, transparency, and responsibility are powerful tools for convincing customers to be loyal – not to mention these values foster a more positive workplace environment and a more fulfilling job for you. Provide Social Proof as Subtle, Yet Powerful Magnetism...
How Apple Is Disappointing Some Loyal FansAaron Pressman
Consumers are often swayed by their head, heart, or hand. Heart loyal customers are usually driven by a non-tangible benefit of a brand such as its impact on the local community or the environment. Head loyal customers that make rational choices often see the analytical reasoning behind support...
Loyal customers are also less price-conscious than other customers, so it’s easier to retain them if your prices increase or a cheaper alternative hits the market. Consider Apple, a widely-cited example of brand loyalty. Over the years, the company has amassed a devoted customer base; 90.5...
Apple5, for instance, has embraced Agile to drive team productivity and foster a culture of constant improvement. By breaking down projects into smaller, more manageable chunks, Apple's teams can react quickly to changes in the market and what their customers are saying, which helps them get ...
Appleis a classic example. The company built a hugely loyal customer base that is willing to overlook the higher price tag associated with an iMac, MacBook, iPad, oriPhonebecause of their loyalty to the brand. Its customers don’t hesitate to replace their existing Apple gadgets with new App...
However as time has passed by, many loyal customers started to give up on the brand. Reason? It’s deteriorating service. Areas Where McDonald’s Service Failed Customers’ Expectations There are exactly three areas where customers felt disappointed with the services provided by the brand. And,...
Sometimes your existing, paying customers can become one of your most powerful customer acquisition strategies. Referral schemes are a great way to empower your loyal customers to spread the word and find new customers for you, with mutually-beneficial discounts baked into the referral. Commonly, th...
Product feedback can tell you what works with your customer service experience and what’s preventing them from being loyal. Loyalty is equally important as satisfaction, if not more, because loyal customers are more likely to make repeat purchases and are less likely to head toward the ...
If you know what makes your customers tick, you can craft a UVP that speaks their language. To get started, pick 5-10 of your most loyal customers from yourCRM(customer relationship management) platform to survey or interview. If you don’t have many (or any) customers yet, you can fin...