Tracking your NPS benchmarks over time lets you evaluate whether the changes you implement in your website or product have an impact. Not only does NPS tracking let you gauge how loyal customers are (especially after major product updates), it gives you a sense of what they’re not satisfi...
If you want long-term commitment, trust, transparency, and responsibility are powerful tools for convincing customers to be loyal – not to mention these values foster a more positive workplace environment and a more fulfilling job for you. Provide Social Proof as Subtle, Yet Powerful Magnetism D...
You cansend a Net Promoter Score (NPS) surveyto your customers to learn how loyal they are to your brand and understand the chances of them recommending your business to others.>> Wondering how NPS works and why businesses use it? Watch this video. <noscript></noscript> Other than that,...
Having a good Return Policy for your store is important for keeping your sales practices in line with the law, but also for attracting, acquiring and retaining customers. A high majority of consumers will be more loyal to retailers that have clear and generous Return Policies in place. Converse...
Attracting new customers can be a difficult feat for many companies. Learn how to effectively execute a customer acquisition strategy.
In this guide, we’ll show you how to build a powerful customer acquisition strategy that attracts new leads and turns them into loyal customers. But first, let’s start with the basics. What Is Customer Acquisition? Customer acquisition is the process of bringing new customers to your busines...
Ecommerce merchants that track returning visitors have the bigger picture on how loyal customers are, and how optimized their websites are for conversions. People who return to an online store multiple times without buying can indicate the site doesn’t instill enough trust for them to convert or...
Providing the customer with an effective solution can make them even more loyal than they were before. Additionally, receiving negative feedback from customers can help you identify the root cause of the problem and find ways to improve your business going forward. ...
Appleis a classic example. The company built a hugely loyal customer base that is willing to overlook the higher price tag associated with an iMac, MacBook, iPad, oriPhonebecause of their loyalty to the brand. Its customers don’t hesitate to replace their existing Apple gadgets with new App...
Examples include Apple (AAPL), known for its ubiquitous technology products and loyal customer base; JP Morgan & Chase Co (JPM), the banking giant; Johnson & Johnson (JNJ), a healthcare giant that also owns manufacturers of many consumer goods; and Coca-Cola (KO), the soft drink maker ...