For example, 92% of Apple customers are loyal to the brand meaning no matter the deal, customers will continue to purchase from Apple in the future. Let the numbers do the talking! It costsfive timesmore to acquire new customers than it does to retain customers. In addition to this, exis...
Each of your followers exists in some phase of your marketing funnel, whether they’re considering a first-time purchase or are a loyal customer. Many consumers follow brands specifically to learn about new products or services, while the Index found another 46% want to get access to exclusive...
Creating a VIP program can increase customer retention and give an incentive for your loyal customers to buy more. Learn how to create a VIP program.
getting all the automation in, so that our customers who are very engaged are really looking at all the products, or they’re upselling or cross-selling, all the opportunities that are out there that we’re not taking advantage of.
In this guide, we’ll show you how to build a powerful customer acquisition strategy that attracts new leads and turns them into loyal customers. But first, let’s start with the basics. What Is Customer Acquisition? Customer acquisition is the process of bringing new customers to your busines...
iTunes was a big success, keeping users loyal to Apple. Now, Apple Music is set to take over and offer a simpler, all-in-one music experience. If you're ready to move your iTunes library to Apple Music, we'll show you how to make the transition easy.In reverse if you wish to ...
Attract lifelong customers can be a difficult feat for many companies. Discover how it can be made easy in this detailed guide.
If you’re in ecommerce, your on-site reviews are particularly valuable. Don’t neglect the insights from loyal customers who mean the most to your business. Here’s an example of positive sentiment from one of Girlfriend Collective’s product pages. Monitoring all of these platforms manually...
There hasn’t yet been a clearly defined line of what promotional efforts would be seen as too much, Herrick said, though, the determining factor is likely not in the hands of Apple but instead in those of consumers. “Brands need to ensure customers find these new front-and-center ...
A Nielsen study found that, worldwide,73 percent of millennialsand 66 percent of consumers of all age groups are willing to pay more for sustainable brands. If you want long-term commitment, trust, transparency, and responsibility are powerful tools for convincing customers to be loyal – not ...