(2)Why is the medium soda priced the way it is? DA.To attract more customers to buy it.B.To show the price matches the amount.C.To ensure customers drink the right amount of soda.D.To make customers believe they are getting a bargain.(3)What do we learn from Da...
To find out, Duke University psychology and behavioral economics professor Dan Ariely and Mount Holyoke College student Elisabeth Malin in 2008told 22 jokes on various topics to 300 people, half liberal and half conservative, and asked them to rate their funniness. Not too surprisingly, the conse...
” we act more quickly and with even less thought than if the product costs the same but is marked at a regular price. Basically, since it is so hard for us to assess the real value of almost anything, when something is on sale — when we are...
Michael I. Norton and Dan ArielySpringerSocial Indicators ResearchMochon, D., Norton, M. I., & Ariely, D. (2011). Who benefits from religion? Social Indicators Research, 101, 1-15. doi:10.1007/s11205-010-9637-0.Mochon, D., Norton, M. I. And Arley, D. (2010) Who benefits from...
迈克尔·诺顿(Michael Norton)–哈佛商学院工商管理教授 我打算读的两本书均由行为科学领域里的两位杰出学者所著,阐述的是对个体、群体和市场的见解。一本是丹·艾瑞里(Dan Ariely)的《你身边的非理性现象:丢失的袜子,搭讪说辞及其他存在的谜团》(Irrationally Yours: On Mis... 类似...
These sorts of behavioral insights represent an emerging field, one that has been built on the research of titans such Daniel Kahneman, Amos Tversky and Richard Thaler. Dan Ariely hits on these areas with hisPredictably Irrationalwork. It’s a realm that holds significant benefit to consumers, ...
marketplaces operate in the substantial space between Adam Smith's invisible hand and Chairman Mao's five-year plans. [...] Marketplaces differ from anything goes laissez-faire because participants enter the marketplace knowing that it has rules. The first task of a successful marketplace is.....
Is it is or is it ain't my obligation? Regional debt in a fiscal federation This article studies the repayment of regional debt in a multiregion economy with a central authority: Who pays the obligation issued by a region? With com... R Cooper,H Kempf,P Dan - 《International Economic ...
Dan Ariely and Rebecca L.Waber,for showing that high-priced fake medicine(假药)is more effective than low-priced fake medicine.It may be associated with the placebo effect,in which some people feel better because they got what they felt was treatment.People tend to think expensive is better ...
It’s a mistake to take her action as a condemnation of working at home. Like most things, working at home isn’t all good or all bad: it’s a situation that has to be evaluated for each person and each company. The fact that the technology is making it easier doesn’t alleviate ...