This means that Gen Alphas are still children who, without financial income of their own, rely on their parents—largely made up of millennials and older Gen Zers—to make purchases on their behalf. Like Gen Z’s influence on older generations, Gen Alphas’ interests and preferences have ...
Each subscale consists of 20 items that are rated on a 4-point Likert scale. Responses were summed up, and higher scores reflect more state anxiety (range 20–60). The Cronbach’s alphas for the state subscale, notwithstanding the small size of the present sample, were very good (0.93 at...