Emphasizing the Importance of AI Knowledge:Beyond the core finding that 88% of Gen Alpha and Gen Z parents see AI knowledge as essential for children’s education and eventual careers, 89% believe that it is vital for the next generation to play an a...
With Gen Alpha at prime schooling age, we are witnessing rapid change in education systems, from AI-powered learning to culturally nuanced curricul... Education:Youth:Technology Macro Trends Alphas Now and Next: From the Sandbox to Roblox ...
With Generation Alpha consuming more on-demand media through multiple platforms, brands and advertisers are finding ways to understand and reach children (despite strict legislation on how they can collect data). For example, a survey found that 70% of Gen Alpha parents say they have made purchas...
This EMARKETER guide to Gen Alpha demystifies this rising target demographic for marketers. It explores their unique characteristics, preferred social platforms, and key strategies for effectively reaching them.
Client Share Table of Contents Executive Summary It’s not too early for banks to put Gen Alpha on their radar Banks’ marketing must align with the values of Gen Alpha—and their parents Banks can win Gen Alpha’s attention on mobile and via video How can marketers keep Gen Alpha engaged...
Although Gen Alpha slang confuses its older generations, this youthful group might not be that different from their Millennial parents.STOCK ILLUSTRATION/Adobe Stock With the start of a new year on Jan. 1, 2025, comes the emergence of a new generation. ...
According to McCrindle Research, Generation Alpha is the most materially endowed generation ever. It’s expected they will: Stay in education longer Stay at home with their parents longer Get married, buy homes, and have kids later Are You Using Google Ads?Try Our FREE Ads Grader!
Gen Z parents of the Gen Beta generation are likely to be more cautious about how their kids interact with digital media. According to McCrindle, 36% of Gen Z parents, compared to 30% of millennial parents, strongly agree that children's screen time should be limited. ...
Gen X overlaps with another group called thesandwich generation. Each modern generation has gotten its time in this slot, which is used to characterize middle-aged individuals who—due to longer life spans and having children later in life—find themselves supporting both aging parents and growing ...
Gen Z is bracketed between Millennials (born from 1981 to 1996) and Generation Alpha. The oldest members of Gen Z are starting their post-education years with careers and possibly families. The youngest Gen Zers are just 12 years old in 2024. ...