We see plenty of companies that appear to have jumped into content marketing without a sound strategic plan in place. How can we tell? First of all, messaging is inconsistent and unclear. Key audience concerns aren't addressed in a meaningful and original way. And the entire content mix of...
Online marketing – whether it be through search engines, social media or another venue – can be an important and vital component of any broader marketing strategy. In the past, standard marketing tactics took additional time and resources, but the world of online marketing has made it possible...
Marketing Strategy Alignment:The survey further emphasizes the correlation between having a business plan and implementing effective marketing strategies. Entrepreneurs with a solid business plan were more likely to have a marketing strategy in place, enabling them to navigate challenges associated with prom...
What should be your top priorities when developing a media relations strategy? View the poll results (23 participants) and benchmark your thoughts against verified peer responses.
A content strategy helps you gain clear focus and channels your marketing efforts in the right direction. Have a written content strategy – set some solid targets that you want to achieve. Focus on fine-tuning areas of your previous campaign that failed. ...
With my team facing historically high goals for the company, I proposed a new piece of content-marketing tech to reach them. I thought it would solve everything. It didn’t. Here’s what I learned.
They can go beyond the basics with things like adding schema markup to help your store look better in search engine results, creating a link-building strategy, and developing a content calendar for long-term success. Security development services Unfortunately, ecommerce sites have to be vigilant...
Select the Create a task action to open the properties in the action configuration pane on the left. For Group ID, select the dropdown and select the Group that has your Planner plan. In our example, I select Sales and Marketing. For Plan ID, select the plan from the dropdown. In our...
So if we can create more demand for Moz than there is for SEO tools, which I think there's something like 5 or 10 times more demand already for Moz than there is tools, according to Google Trends, that's a great way to go. You can do the same thing through your content, through...
Social media platforms are a digital jungle. There is an overload of content and everyone races to be at the top. Having to constantly come up with new ways to be fun, engaging, and enticing, you can’t help but notice that your focus is slowly burning o