A Google Analytics tracking ID is a unique identifier that’s automatically assigned to each website or app in Google Analytics, a popular platform for tracking user behavior. The tracking ID is used during GA installation. To ensure that user interaction data from your website or app is trans...
User ID: A unique identifier you can manually assign to users who are logged in to their account on your website. It tracks user journeys across devices, and it’s the most accurate method of identification since you’re collecting the data directly from the user. Google signals: Session da...
TRACK YOUR EVENT COUNT! What is “event count” in Google Analytics 4? Event Countin Google Analytics 4 refers to the number of times an event is triggered on your website or app. An event is a user's specific action on your site, such as clicking a button, playing a video, or sub...
This blog will discuss 10 KPIs you should track in Google Analytics to improve your client’s overall website, including everything from the copy on your landing pages all the way to the UI and UX. What Are Google Analytics KPIs? Google Analytics KPIs are metrics used to measure the succes...
The steps to get you started with Google Analytics are pretty simple and straightforward. There are a couple of simple steps as shown below: Begin by creating a Google Analytics account (it’s free!) Add in details of the website you want to track: name, URL, and the industry Acquire ...
One reason Google moved from universal analytics (the previous version of analytics) to GA4 is that it wanted to introduce a more flexible model.The old Google Analytics primarily focused on session-based metrics, with limited support for other types. In contrast, GA4 supports11 different types ...
Google Analytics'main purpose is to track and analyze website traffic and user behavior. For example, it collects data about how your website is performing, such as page views, traffic sources, user demographics, conversion data, and more. Then, it presents this valuable information visually usi...
Steps to view direct traffic in Google Analytics reports Step-1:Firstly, log into your Google Analytics account. Step-2:Click on the ‘Acquisition’ tab on the left-hand side. Step-3:In the ‘All traffic’ section, click on the ‘Channels’ tab. ...
What are custom dimensions in Google Analytics? Google Analytics provides the ability to track properties outside of its default dimensions. This is an opportunity to get more specific context with your data. Examples of custom dimensions include “User type,”“Purchase type,” and “Page category...
Keep reading as we track the key moments in the evolution of bounce rate, providing an updated definition and tips on how to use bounce rate to discover trends in user behavior on your app or website. We cover: What is bounce rate in Google Analytics 4? Why should you measure your web...