Brand guidelines, or brand style guides, are a set of rules about how to represent your brand across channels and assets, helping your business build credibility and recognition as you grow. Brand guidelines always include visual guidelines (logo usage, color palette, typography); they can also ...
Brand guidelines outline the tools, defined rules, and standards for communicating your brand. Presented in a manual or book format, brand guidelines cover everything from colour palette to brand voice to typography to logo do’s and don’ts. The detailed rulebook gives your internal and outsourc...
What Should Be Included in Your Brand Guidelines? The following elements form the core of any good style guide. 1. Brand Story Understanding your brand identity is crucial as it’s the heart of your business. This involves identifying your brand values, vision, mission, and personality. It’s...
Clear, comprehensive brand guidelines Your brand guidelines should include both visual and voice guidelines, each with detailed instructions to make them actionable. That means covering as many use cases as possible with practical examples, visual aids, and explicit do’s and don’ts. You may also...
This document will walk you through the process of defining your brand and creating visual guidelines. This will be a piece of content your team and company should refer to often. Download Branding Deck What is Branding, Exactly? If the commonnon-marketing civilianwere asked what “brand” mean...
A brand style guide is a crucial document that dictates how a business presents itself to the world. This reference tool promotes consistency in an organization’s social media, offline and online presence by demonstrating what the brand should look and sound like. The brand style guide is the...
Brand management is a holistic process that involves overseeing and guiding multiple aspects of your brand to ensure its success. It begins and ends with designing a focusedbrand strategy, which can include these steps: A clear definition of your brand mission,brand values, key audiences, brand ...
Here our guidelines for creating a strong brand vision statement: 1. Don’t worry about having multiple elements Ideally, your brand vision should fit neatly into a single statement. However, in reality, the search for the “perfect” vision statement can become a nightmare process that can lea...
While one logo design can serve as the face of your brand, there is no one-size-fits-all that applies to every context. Whether your logo appears on your website header, Instagram posts, web browser or is printed on tote bags, it should retain its integrity and always look professional,...
Customer-facing apps. Customer-facing applications forge a direct connection between consumers and a brand. Examples include applications that let insurance company clients manage their policies and students access information from their universities. The ultimate goal is a more personalized customer experien...