Designers, writers, and anyone else involved in the external promotion of your company use brand guidelines to ensure they’re creating assets and content that are unified in style and feel, ensuring everyone is on the same page. What Is a Brand Guide? A brand guide can include many differe...
Your Brand Statement is a clear reflection of your company and so provides an excellent introduction to your guide. A successful statement should be unique, descriptive, and concise. The primary goal is to clarify what you do and how your organization should be perceived. It may be useful to ...
By adjusting your brand’s tone to match the situation, you can ensure you’re always communicating in a way that’s on-brand (aka, in your brand’s voice) while also providing needed nuance. A few reasons you might use a different tone of voice in your messaging include: You’re ...
Brand guidelines outline the tools, defined rules, and standards for communicating your brand. Presented in a manual or book format, brand guidelines cover everything from colour palette to brand voice to typography to logo do’s and don’ts. The detailed rulebook gives your internal and outsourc...
This section of your brand guidelines document will show the maintypes of fontsused in your logo, as well as secondary fonts that can be applied to headlines, body copy, and more. Don’t forget to include the font sizes you want to use!
uses a serious, clean font to reinforce its science-backed approach to health-conscious consumers. Can a branding package be updated or modified over time? Absolutely. As your business evolves, you can work with your original design company you hired tobuild your brandpackage, or a new one. ...
For example, is a service mark, trademark, or registered mark required after your brand name? These types of requirement need to be included in your brand identity guidelines. 9. Layouts and Grids To make things as simple and error-proof as possible, it's a good idea to include templates...
These entrepreneurs, individuals, and companies are no strangers to brand building. They have been able to rise above the noise of the world, making their story known. We are psyched to include them in this guide! There’s a lot we can learn from them. ...
A brand identity presentation is apractical and efficient way to present your brand’s guidelines.What are brand guidelines? They are a set of rules on how your brand should be used across any type of media. These guidelinesinclude all of your brand’s elements, such as your typography, col...
Other points in a brand style guide might include rules for employee advocacy, social media posting guidelines, schedules for content creation and anything else that impacts your brand identity online. Benefits of a brand style guide A brand style guide takes time to create and it often evolves ...