Mark: That's just the logo for the supermarket where I got this bag. Yeah, it is pretty cool. 马克: 那只是我去的一家超市的标志。确实很酷。 Jingjing: I sometimes think about what makes a good logo. 京晶: 我有...
“Pepsi’s Logo Finally Looks Normal Again,”read a headline inFood & Wine.Others took the opportunity to revisit Pepsi’s somewhat unenthusiastically received 2008 rebrand. Naming expert Nancy Friedman recently eulogized the mark as“Pepsi’s Weirdest Logo,”in part because of the infamous“Breatht...
Logos Now sheds light on what makes a logo design memorable and how logo styles evoke brand perceptions and personalities for consumers.As a fact-based branding firm, we are often asked by clients how to evaluate the success of a logo design. In order to provide insights on what makes ...
Tiffany & Co: The logo’s “Tiffany Blue” is a prime example of the power of color in logo design. This distinct shade of light blue exudes a sense of elegance, sophistication, and exclusivity that aligns with the brand’s luxury image. It’s so iconic that the color is instantly reco...
What makes a good logo? A successful design may meet the goals of the design brief, but an enviable mark with the potential to become iconic will capture a brand’s essence through simplicity, relevance, and distinction. Keep it simple Often, a glance is all that’s afforded to a logo ...
Whether you’re in the design phase of creating a logo, going through a brand refresh, or simply curious about what a logo represents, this post covers it all.
But do you know what makes a good logo? If not, then keep reading to learn more. A Good Logo A good logo comprises of a set of images that is sometimes accompanied by text. Besides looking pretty, it should be unique and catchy. A Simple one is more appealing than fancy and crowded...
Trying to summarize a brand through a logo can be challenging from a creative and technical perspective. Great logos are some of the most recognizable and resonant symbols out there. To give you a jump-start toward creating a logo that fits, here are six key considerations for making a ...
But what makes a really good logo? Essentially, an impactful one should resonate with your audience, evoke emotional responses and make your customers want to find out more about your business. You only need to look at some of the most memorable brands to reflect upon whether, or not your ...
5. What makes a logo timeless?A timeless logo focuses on simplicity and clarity, avoiding trends that may become outdated. It should be versatile and memorable, such as the Coca-Cola script or the Nike swoosh, which have remained effective for decades without major changes....