As a fact-based branding firm, we are often asked by clients how to evaluate the success of a logo design. In order to provide insights on what makes logos successful, we set out to:Determine which logos are most memorable Measure the benefits of more memorable logos Establish the role of...
Mailchimp: The platform’s name itself suggests a “mail chimp,” and that’s exactly their logo– a friendly and approachable chimp’s face. This makes the brand recognizable and memorable while alluding to its fun and friendly brand personality. Starbucks Siren: The Starbucks siren, is a two...
Make a first impression:As the saying goes—you never get a second chance to make a good first impression, and a logo is the perfect way to make a memorable one that grabs your customers’ attention and sparks their interest. Your logo is often the first, and most prominent thing to be...
This is what makes a great brand logo: For years companies have used logos to convey key brand messaging. They call out from the shelves and windows of shops, from billboards, TV campaigns, through to promotional products like t-shirts and more recently face masks. Organizations have logos ...
Whether you’re in the design phase of creating a logo, going through a brand refresh, or simply curious about what a logo represents, this post covers it all.
Brand identity is the DNA of your brand. It's what makes your brand unique, recognizable, and memorable. Just like people have their own personality, style, and values, a brand also has unique characteristics that differentiate it from others in the industry. These aspects of brand identity ...
Example: “The company’s logotype was specially designed to be memorable and distinctive.” Logogram(noun) A written character that represents a word or phrase. Example: “Ancient cultures often used logograms to represent complex ideas in their writing systems.” ...
The description of your logo is a brief explanation of what your logo looks like and why. Here is an example of a logo and description from one of our top designers: “A simple, memorable and intriguing wordmark with missing letters creates a dynamic and thought provoking logo.” Description...
Add your brand logo in the footer Increase or decrease the size of the list Want more information about creating infographics? This video guide will show you how you can make an infographic in just 5 steps: TRY VENNGAGE FOR FREE What makes an infographic design effective?
Learn what a logo is, why it’s important, and how you can create one for your personal brand or business.