This headline is chock-full of surprises, piquing the curiosity of the reader. We start with a keyword which is, of course, a good idea for SEO. But this keyword, “plant-based umami,” is also surprising semantically as umami is traditionally associated with a meaty flavor. Similarly, “...
Additionally, having to think about a decent headline and/or tagline for your website and its pages, forces you to think about your core business. What is it that you’re trying to convey? If a page’s headline is getting too complicated, it might be a good idea to consider making mul...
But what makes instructional phrases so popular with readers? Let’s talk about the connotations of trigram #6 “you need to”. By bringing in the second person pronoun “you”, the writer of the headline places sole responsibility on the reader. It’s giving them a clear instruction and ...
Kevin Allocca, YouTube Head of Culture and Trends at Google, has great insights as to what makes videos viral. As per Allocca, although a very tiny percentage of videos end up becoming viral or reach more than a million views, those which do have 3 things in common: Tastemakers, Communit...
If you want to create a lasting impression in your writing, you have to draw attention with verbs. But first, answer this question: What makes aheadline powerful? Isn’t it the structure, keywords used, length, topic, and, most importantly, the action word (verb) that appear in a given...
Your LinkedIn headline also deserves some attention. If you’re actively looking for a new gig, think about how you can use this space to grab a recruiter’s attention. There are a million “Marketing Director” profiles; something like “Master of Digital Pharmaceutical Marketing” will get wa...
a role previously performed by humans. On its first day in use, the AI immediatelyhallucinated a headlineabout Iran bombarding Israel with “heavy missiles” that was then promoted by the company’s trending news tab. Grok-1.5 has since been replaced by Grok-2, and Grok-2 mini, in August...
Almost all social networking sites now provide space for ads and paid ads, which makes them a prime space when it comes to marketing a brand. Customer-Friendly Approach: Imagine you are stuck with some query you want to know regarding your favorite brand. Now if we remove the option of in...
And we've got some pretty great insights into what makes a good resumereally good.Read more for our top findings of the analysis, what actually works, and how you can use it to your advantage as you craft your own resume. Note: The data was collected and analyzed by our internal data...
Headline: [Main benefit visitors will get, in 10 or fewer words] Subheading: [Details or additional benefits, in under 20 words] Here are some additional ideas for crafting good landing page headlines: Use strong words that encourage the user to take action (“unlock,”“upgrade,”“boost,”...