Your LinkedIn profile is a professional landing page for you to manage your personal brand. A LinkedIn profile is a great way for you to let people know who you are, what you stand for, and what you’re interested in. Your profile will be your personal storyboard where people can find ...
See for yourself. Individual LinkedIn Profile Add-Ons Every single LinkedIn profile has a profile photo, headline, description, and a list of experiences. But only a few spend their time: Filling in their “Accomplishments” section Adding recommendations Personalizing their LinkedIn URL This ...
The LinkedIn “About” section (previously called “Summary”) is one of the most underestimated areas of the LinkedIn profile. To start with, it’s not even one of the mandatory areas you must fill up to create a profile, so many of us probably do not even know it exists. Also, base...
CTR is important for you because it limits the guesswork. You don’t have to wonder if your headline, ad copy, or link(s) work well and persuade people to click. High CTR confirms that your offer is interestingfor those who saw it.Low CTR signal that you’re targeting the wrong audien...
I know this feels like a weirdpiece of adviceto headline an article about being laid off… but hear me out.You never make great money decisions when you are emotional.Being laid off can be one of the most emotionally challenging, stressful things that can happen to you (particularly if you...
“People keep asking me for my business card,” he says. “I tell them I don’t have business cards, but they can swipe my LinkedIn profile, which is in my biochip.” The profile pops up on someone’s smartphone when he brushes his hand against the screen. “People say, ‘What?
but it is also a loving tribute to the annual competition. Will Ferrell and Rachel McAdams co-headline the film as Icelandic singers Lars Erickssong and Sigrit Ericksdóttir. The duo’s band, Fire Saga, has only a limited amount of success together. Yet through a freak occurrence, Fire Sa...
Before I get to the wine and the tasting, let’s discuss the status of riesling in America for a moment. The major headline is that demand for riesling is weak. According to the 2017 State of the Wine Industry report from Silicon Valley Bank (an important annual industry study), “demand...
That said, while I’m generally sympathetic to the overall challenge facing entrepreneurs in this regard, I still have to lean in the direction that it’s a good thing whenever tech companies start respecting our privacy. In fact, the headline of my column back...
For example,Barkboxis turning the overused phrase “We’ve got you covered” into a fun andplayful headline: “Our Pack Has Your Back.” 7. Touch Up Your Copy With a Slight Jot of Sarcasm Sarcasm is a potent weapon in the copywriting toolkit, if done right. Too much of it, and you...