museum Facebook pages and their effect on engagement at a fan page level; in the second, we explore the communication strategy in each post in greater depth in order to gauge how the different content and relational elements contribute to increasing the number of likes, comments, and shares. ...
British retailerM&Sis another example of a brand who on the face of it may not be particularly fun or trendy, but have been able to create a playful alter-ego on TikTok with their video content, appealing to the younger generations. ...
First, I’m not recommending to any of my companies that we leave facebook. I am recommending that we de-emphasize pushing consumers or partners to like us on Facebook (FB) and focus on building up our followings across all existing social media platforms and to evaluate those that we fee...
Shopify SEO AI Tools for SEO Content Hubs SEO Copywriting Keyword Research On-Page SEO Technical SEO International SEO Sell anywhere with Shopify Learn on the go. Try Shopify for free, and explore all the tools you need to start, run, and grow your business. ...
Before you create a content strategy, consider this: It will only be effective once you know who your target audience is. You’ll need to research their age, location, interests, the kind of content they already engage with, and which social media platforms they are on. These are all impo...
That’s right. Content marketing isn’t just blogs, Twitter, Facebook, and YouTube. At its heart, content marketing is about storytelling—and humans have been telling stories for as long as they could speak. So when Hasbro partnered with Marvel to launch their comic book series “G.I. ...
Interactive stories:Take advantage of the interactive features available inInstagramand Facebook stories, such as swipe-up links, question stickers, and polls, to engage with your audience dynamically. Mention Creating content for social media is an ongoing process of learning, experimenting, and adapt...
By Tom DemersDecember 16, 2024Content Strategy I find habits really interesting. One of my favorite recent reads was Charles Duhigg’s excellent book on the subject. I love Nir Eyal’s blog on behavior engineering. One of my favorite interview series is Copyblogger’s look at ho...
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That’s where landing pages show their magic. They can keep track of who signs up or buys something and give you helpful clues about how they got there, like which ad campaign or social media platform they came from, which kind of content they prefer, and if they engage with more of ...