Even worse, many marketers don’t even know what type of content performs best on the platform. Well, all of that ends today. We’ll uncover exactly what types of content get the most shares on Facebook, which types are most likely to go viral, and where your best opportunities are. B...
Perhaps video content performs best for you on this social network? Or perhaps images are the way to go? 2. Reach Reach shows the number of people who see your post; it only counts when an ad or post reaches a unique person. Facebook reach will always be smaller than the number of ...
Website owners know that to keep viewers coming in, their content has to be a lot more relevant and timely than this. Content optimization is the process of doing just that, and it’s a crucial strategy for ensuring your content performs consistently. Learn more about this content marketing ...
Test different types of social media content to see what performs best. Here are some ideas to get you going: Content promotion:Share links to content published on your website Behind-the-scenes:Post photos or videos of your workspace or creative process Product spotlights:Explain the benefits ...
You can gate any content, but long-form, higher-value content performs best. Because users have a greater incentive to hand over their contact information. Gated content is often: White papers Ebooks Templates Webinars Research reports The landing page that houses your gated content should be key...
because it's easier to meet the new guidelines" when you’re just shooting yourself. MacDonald suggests that the decline of niche and amateur videos has given more space to the "lowest common denominator" content that pros tend to veer towards, because it performs well with a wide, tradition...
Which paid content performs best Measure your brand’s uniqueness Every brand wants to lead the way in delivering quality products andfantastic customer service; what makes your branddifferent? This is where open text feedback comes into its own – customers can write exactly what they feel about...
This allows us to determine which content performs best and then post similar content in order to increase traffic to your site. 4. Reveals information about customers Facebook can reveal useful pieces of information about your customers, but if you don’t know how to access that information ...
As we have said, content that presents visual resources usually performs better, but, during the analysis process, you will notice other characteristics that stand out from the others. Contents that bring interactivity elements, for example, tend to be much more engaging than static content. ...
The sales funnel is the elemental foundation of marketing and sales alignment. For any business, knowing how your funnel takes shape, how each stage performs and where improvements can be made empowers you to create content that’s more likely to resonate – and convert. ...