Assonance is also used in advertisements and sales copywriting for the “catchy” quality that helps the slogan “stick” in the consumer’s head. Assonance in advertisements and catchphrases Taste the rainbow. —Skittles Have a break, have a KitKat. —KitKat The best a man can get. —Gill...
6. KitKat’s "Have a Seat" Bench KitKat turned public park benches into giant chocolate bars, tying the design to its slogan, "Have a break, have a KitKat." Why It Worked: It creatively merged public infrastructure with advertising. The clever design encouraged p...