'HAVE A BREAK, HAVE A KITKAT',是KitKat品牌耳熟能详的slogan。 ▲KitKat60年代电视广告画面,图源网络 在这句slogan中,‘break’音节轻松愉快,让人联想到巧克力威化饼轻轻掰开时清脆的“啪”声。 ‘have a break’是“休息一下”的意思,同时也有“掰开巧克力开始享受”之意,既体现了KitKat崇尚轻松时尚的品牌...
在这句slogan中,‘break’音节轻松愉快,让人联想到巧克力威化饼轻轻掰开时清脆的“啪”声。 ‘have a break’是“休息一下”的意思,同时也有“掰开巧克力开始享受”之意,既体现了KitKat崇尚轻松时尚的品牌精神,也代表着它独特的食用仪式感。 2019年,KitKat与Dunkin'Donuts携手在韩国开设「DUNKINWINTER PLAY」主题快...
FIRST THE thin, foil wrapping was ditched for a sturdy plastic amid flagging sales. Now KitKat, the chocolate bar credited with spurring Britain to victory over Hitler, is undergoing a further makeover to retain its place in the nation's affections - by taking a break from its slogan.Mil...
Kit Kat's slogan seems like change for the sake of it. Quite how much responsibility Nestl& eacute; Rowntree's managing director, Chris White, will take for the decision to drop the iconic' Have a break, have a... Beale,Claire - 《Campaign》 被引量: 0发表: 2004年 Get Your Portrait...
• Thirdly, the whole system of PSD scholarship awards should be revamped from next year onwards to end the perennial complaints every year about the injustices of the awards so that it is in full accord with the slogan “1...
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在这句slogan中,‘break’音节轻松愉快,让人联想到巧克力威化饼轻轻掰开时清脆的“啪”声。 ‘have a break’是“休息一下”的意思,同时也有“掰开巧克力开始享受”之意,既体现了KitKat崇尚轻松时尚的品牌精神,也代表着它独特的食用仪式感。 2019年,KitKat与Dunkin'Donuts携手在韩国开设「DUNKIN WINTER PLAY」主题...
'HAVE A BREAK, HAVE A KITKAT',是KitKat品牌耳熟能详的slogan。 ▲KitKat60年代电视广告画面,图源网络 在这句slogan中,‘break’音节轻松愉快,让人联想到巧克力威化饼轻轻掰开时清脆的“啪”声。 ‘have a break’是“休息一下”的意思,同时也有“掰开巧克力开始享受”之意,既体现了KitKat崇尚轻松时尚的品牌...
Quite how much responsibility Nestl& eacute; Rowntree's managing director, Chris White, will take for the decision to drop the iconic' Have a break, have a Kit Kat' slogan could well depend on how successful the change proves to be. But it's impossible to consider the overhaul outside ...
Byline: By Natalie WalkerDaily Record (Glasgow, Scotland)