Nestlé is giving its global Kit Kat slogan “Have a break, have a Kit Kat” a break of its own in a campaign that may resonate with anyone who feels like taking a break during this tumultuous year.
FIRST THE thin, foil wrapping was ditched for a sturdy plastic amid flagging sales. Now KitKat, the chocolate bar credited with spurring Britain to victory over Hitler, is undergoing a further makeover to retain its place in the nation's affections - by taking a break from its slogan.Mil...
'Have a break, have a Kit Kat', one of the Great Britain's most familiar advertising slogans, is being dropped after almost half a century because it is no longer stimulating sales of the chocolate-covered wafer. ...
Byline: By Natalie WalkerDaily Record (Glasgow, Scotland)
Quite how much responsibility Nestl& eacute; Rowntree's managing director, Chris White, will take for the decision to drop the iconic' Have a break, have a Kit Kat' slogan could well depend on how successful the change proves to be. But it's impossible to consider the overhaul outside ...