4. Brand preference:When your business is the first choice for your customers. Once people know who you are, you can focus on brand loyalty. This refers to how likely they are to continue to choose you over a competitor. Take Coca-Cola vs. Pepsi or Apple vs. Samsung—most people have...
A brand is a product, service or concept that is publicly distinguished from other products, services or concepts so that it can be easily communicated and usually marketed. Branding is the process of creating and disseminating the brand name, its qualities and personality. Branding could be appli...
Indeed, one of the only drawbacks of brand identity design is that it's time-consuming. Building an effective brand identity takes research, and some small businesses may find the process expensive. However, learning how to create a brand identity before starting the process can reduce the time...
Dress as if you are presenting to someone who’s been in business the last 40 years. Make sure that you convey your brand vision very clearly. If quality’s really important to you, which it is for us, you start with that instead of talking too much about cost. You talk about what ...
Discover how famous logos excel and shape your own iconic brand. Explore practical tips for small businesses.
Brand salience is especially important for ecommerce brands that want recognition in the most competitive landscape of all: the internet. For a customer in a brick-and-mortar store, options are limited by what the store stocks; the shopper must make a separate trip to another store to expand...
AI is “obscenely expensive,” to quote one AI researcher. Say, $100 million just for the hardware needed to get started as well as the equivalent cloud services costs, since that’s where most AI development is done. Then there’s the cost of the monumentally large data volumes required....
In one word: retention.Happier customers are more likely to continue doing business with you. This helps your bottom line. It’s less expensive to keep current customers than it is to attract new ones. Customer service is also a differentiator that sets your brand apart from competitors offerin...
Final Audio is another brand with plenty of premium headphone experience. Here, it's a combination of machined aluminium and stainless steel that makes these headphones look the business. We thought the sound lacked a little drive and nuance, and they're a bit heavy, but you can't deny th...
A business will choose several products they think the customer will like based on their previous buying history and send them out in a box each month. Customers enjoy the “surprise” element, whilst the personalisation aspect fosters strong engagement with the brand. One such example is the ...