Final Audio is another brand with plenty of premium headphone experience. Here, it's a combination of machined aluminium and stainless steel that makes these headphones look the business. We thought the sound l
Marketing is a broad field, and there are plenty of opportunities to get your name out there. But, before you start spending money on advertisements, consider yourbranding strategy. Think about how you will present your brand to the world, from the colors in your logo to the values and mes...
“Standing out is more difficult, more expensive, and full of risk,” says Andrew. While Andrew knew he had a great product, he invested the time and resources into developing a unique brand personality. Graza is friendly and approachable, unlike other olive brands that tend to be more ...
Customer validation isn’t a one-and-done task—it’s an ongoing conversation with your market. Whether you’re launching something brand new or fine-tuning an existing offering, checking in with your potential customers is always a smart move. Here are the key moments when customer validation ...
As far as one of the world's best success stories for strong brand identity, the Coca-Cola brand is one of the most notable. A fascinating aspect of the omnipresent brand is that its success hasn't relied solely on the popularity of its century-old soda recipe. Instead, the brand has ...
What do you value most? Your answers to these questions will help you frame your brand, which is an important part of attracting loyal customers. To really connect with buyers, you have to stay true to your brand and focus on what you do best. Be a constant in your market – a ...
It involves paying a search engine to show marketing messages (copy) and a link in a prominent position when visitors search on specific keywords. Website design and marketing Your website is often the first point of contact potential customers have with your company and brand. Great web ...
AI is “obscenely expensive,” to quote one AI researcher. Say, $100 million just for the hardware needed to get started as well as the equivalent cloud services costs, since that’s where most AI development is done. Then there’s the cost of the monumentally large data volumes required....
Don't think or believe there is one right answer, but with so many brands in the market there are likely some doing amazing work that just don't get the recognition. L.A.B. could definitely be one of those, but their tour success has certainly vaulted th
A self-service portal is the key to a great customer experience. Here’s how to choose the right self-service platform to meet your needs.