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SEOis the subset of SEM that focuses on organic results. It can generate traffic that you don’t have to pay the search engine for. Pay-per-click (PPC)marketing is the subset of SEM that focuses on sponsored (paid) results. It involves setting up ad campaigns and paying to run them a...
The practice of optimizing for semantic search is what we call semantic SEO. In this blog post, I’ll explain what it is, why it matters, and how to execute a successful semantic SEO strategy. Hint: It’s all about using semantic keywords, sometimes previously called latent semantic indexing...
Rachel has been a digital marketer for over 12 years. Having worked both in-house and agency-side, she has a wide range of experiences to draw on in her writing. She specializes in creating beginner-friendly articles on topics including keyword research, on-page SEO, and content creation. ...
Uncover the ecommerce meaning, types, and examples in our comprehensive guide. Explore what ecommerce is and the key aspects driving this industry today.
Meaning of the query. To return relevant results, the algorithm must first establish what information a person is searching for, referred to as their intent. To understand intent, the algorithm must understand language. Interpreting spelling mistakes, identifying synonyms and recognizing that some words...
But now, the secret to success is to make customers happy by optimizing customer experiences to make them seamless and omnichannel. But, what is an experience? It is the quality of interaction between an individual and an element, where an element can be anything – a brand, a website, ...
(COGS)by the average value of inventory. For example, an electronics store records $2 million in COGS and $400,000 in average inventory in 2023, meaning that it has an inventory turnover ratio of 5. For most industries, anything between 5 and 10 is ideal. Companies that deal with ...
What’s eCPM (eCPM Meaning) eCPM stands for effective cost per mile. It is the revenue earned by a publisher for every one thousand impressions. You need to pay special attention to the term ‘effective’. Here, effective CPM means the revenue earned by the publishers effectively. ...
Test the effects of optimizing your product images, descriptions, and brand voice. Product photography When your customers can’t physically interact with your shop, the media you use to represent your products becomes a key conversion factor. Make sure your product photography is high-resolution ...