In addition to optimizing dimensions and compression, image optimization also includesstripping out extraneous datathat your users don’t need. Metadata is not visible to your users and therefore should be stripped. In an image file, there exists layers of data that isn’t seen by the average u...
The practice of optimizing for semantic search is what we call semantic SEO. In this blog post, I’ll explain what it is, why it matters, and how to execute a successful semantic SEO strategy. Hint: It’s all about using semantic keywords, sometimes previously called latent semantic indexing...
While the “Optimizing your Mac, performance may be affected until completed” notification is not malware, that doesn’t mean your Mac can’t be hit with a malware infection. It can, from something as simple as clicking the wrong link. To keep your Mac safe, it’s a good idea to scan...
As e-commerce continues to expand, understanding the different types of e-commerce, the key factors for success, and the challenges that come with it is essential. By focusing on optimizing customer engagement, having a well-designed website, and offering smooth online payment options, your busin...
SEO, or search engine optimization, is the process of optimizing a website so that it ranks well on search engines. Since it plays a big part of your website’s success, we think it deserves to be included here with the functional elements. The more people who are able to find you on...
Machine learning and AI are often discussed together, and the terms are sometimes used interchangeably, but they don’t mean the same thing. In short, all machine learning is AI, but not all AI is machine learning. Key Takeaways Machine learning is a subset of AI. The four most common ...
Artificial intelligence is a broader term that refers to systems or machines that mimic human intelligence. Machine learning and AI are often discussed together, and the terms are sometimes used interchangeably, but they don’t mean the same thing. In short, all machine learning is AI, but not...
Optimizing your CTAs is one of the most important things you can do to improve conversions. Landing page design The landing page is arguably the most important page for your website regardless of your niche or industry. Why? Because it’s where your target audience members will arrive after ...
The conversion rate for a site that loads in one second is 3.05%, compared to 1.68% for two seconds. Optimizing your page load speeds starts with your ecommerce platform. For example, Shopify has the fastest server speed in ecommerce, being up to 2.8 times faster than other platforms on ...
What is application modernization? Application modernization is the process of updating current apps and data to a cloud-first model to align with business needs. This may involve migrating to the cloud.What does modernization mean? Modernization is the act of updating organizational processes, ...