How to choose the right marketing metrics When deciding which metrics to use to track specific marketing efforts, it’s worth keeping in mind the following: 01. It's relevance to overall business goals, is the main goal conversions or is it brand elevation? The two can be tracked and mea...
KPIs change over time and there is not a set of KPIs that work for every campaign. What’s more, measurement looks different at each stage of themarketing funnel. That said, here are three KPIs and metrics that can be helpful for digital marketers to measure. ...
First of all – yes, the title is a bit hyperbolic on purpose. There are several important marketing metrics and KPIs you should pay attention to when it comes to paid media campaigns. However, everything we do as strategists and tacticians comes down to one final point:are these campaigns...
Since marketing is more strategic now, its metrics must be in line with overall company goals. 70% of CMOs today align their KPIs and metrics with their CEO’s. There are various intelligent marketing tools today that are helping marketers become more efficient and targeted in their approach. ...
Using an email marketing plan can have pros and cons for a company. On one hand, sending mass emails is much cheaper than buying print, television or online advertising to promote your business. However, in the world of spam, and, importantly, spam filters, marketing emails are often filtere...
Using an email marketing plan can have pros and cons for a company. On one hand, sending mass emails is much cheaper than buying print, television or online advertising to promote your business. However, in the world of spam, and, importantly, spam filters, marketing emails are often filtere...
What marketing metrics should my MarOps team be focusing on most? View the poll results (7 participants) and benchmark your thoughts against verified peer responses.
Digital Marketing Metrics Mistakes to Avoid Measuring your digital marketing success and proving that you’re getting a high return on your investments is all about choosing the right metrics. These will be the ones that show you how to generate both customers and revenue. If you are a busy ...
Marketing metrics Conversion ratemeasures the percentage of potential customers, such as website visitors, that make a purchase or take some other action that benefits a business. In the case of website visitors, this might mean engaging with a certain feature on the website. For potential custo...
To target your marketing, you need to know whether it is reaching its audience. Determine your metrics and how you’ll judge the success of your marketing efforts. Make sure these are clearly defined and measurable. For example, you may decide to track: ...