The ultimate guide on the top marketing metrics you should be tracking. Explore 70+ examples of metrics for digital marketing, SEO, content marketing, PPC, and more.
Mobile Marketing Metrics Here's a broad list of metrics that marketing advertisers may be interested in tracking: Click-Through Rate (CTR):CTR measures the percentage of users who click on a mobile ad or link compared to the number of users who view it. A higher CTR indicates that your ad...
With this guide, I’ll help you create a winning product marketing strategy that will make you stand out from all the other companies in your industry. Here’s what we’ll cover: Why you need less "marketing" and more "product marketing" 5 most important product marketing metrics and KPI...
Metrics and analytics: Determine the key performance indicators (KPIs) to measure the success of your content marketing campaign Team roles and responsibilities: Define the roles and responsibilities of each team member involved in the content marketing campaign Budget: Determine campaign spend for your...
You also need to consider which critical marketing metrics to measure. I’d advise: Customer lifetime value - how much does each customer spend over a lifetime? Monthly recurring revenue - this is the total recurring billing, and, ideally, this needs to grow each month. ...
Marketing reporting is the process of gathering and analyzing marketing metrics to inform future marketing decisions, strategies, and performance. Marketing reports uncover meaningful, actionable data that help you draw important conclusions and meet organization-wide goals. ...
Firstly, there is quantitative and qualitative marketing research. Quantitative research focuses on specific metrics and could include surveys or polls. Qualitative research is more ambiguous, drawing information from casual interviews or observations. Both of these types can be used when conducting ...
Conversion rate is like the holy grail of marketing metrics – if your goal is to maximize conversions, then understanding and monitoring this KPI is key. Conversion rate indicates how effectively customers are taking the actions you want them to take so they convert. Conversions can be anything...
Marketing metricsmeasure the success of individual marketing campaigns (as well as the effect of marketing on your business as a whole). They can include engagement rates, click-through rates, conversion rates, impressions, and site traffic. ...
This is one of the most important email marketing metrics. Getting people out of their inboxes and on to your website is the primary goal of any email marketing campaign. Use engaging body copy and calls to action to entice more clicks. ...