The majority of small businesses aim for an above-average CTR in order to maximize their digital marketing ad spend. As a result, click-through rate is the first step in the process of improving ad relevance and generating your desired actions. Although CTR is only one of the marketing metri...
Using exclamation points falls into the same category. And it gets onto the list of one of the worst email subject lines. 7. Catchy subject lines. The main goal of each email campaign is to land in the recipient’s inbox and be opened. Moreover, you aim to generate more leads, don’...
Before you add a customized slug, there are a few other choices to make. For example, You’ll need to decide on theRedirection Typeand plug in theTarget URL, which is the original, not-so-pretty link you’re looking to replace. Once that's squared away, it's time for the main even...
The whole design of the American government is intended to protect natural rights of citizens to life, liberty and the pursuit of happiness – which is to say, to allow, protect and encourage a free and open market: Capitalism, in other words. Anything outside of our Declaration and our Co...
But if you clickbait users (that is if your content doesn’t deliver on the headline’s promise), chances are they won’t read long enough to come across your first CTA. And if readers keep bouncing, your website would not rank well. That is why you need to know the searcher’s —...
Keep it concise:Aim for around 105 characters to avoid truncation Include your target keyword: Google often bolds the keyword when it matches the user's query. Add your primary keyword naturally and avoid keyword stuffing. Add a CTA:Use action-oriented language, such as “Learn more,”“Get ...
Aim for rich snippets and featured snippets Improve brand awareness Avoid manipulation tactics as they can lead to penalties What is Navboost? Navboost is one of Google’s strongest ranking signals. It is used to refine search results for queries based on navigational interactions. It is also re...
“The sole purpose of the first sentence in an ad is to get you to read the second sentence.” You can think of this concept as a “Slippery Slide”: You can create slippery slide copy with “Bucket Brigades”: Little stories: And “Open Loops”: The “AIDA” Formula AIDA stands for...
By far the most viewed post is Why Yorkshire Needs To Shut The Fuck Up About Yorkshire, with a runaway 3,865 views. It’s not hard to see why that one did well, it’s classic clickbait, it’s in a list format, it’s short and funny and just the right sort of thing to needle...
The testimonial on the Gaps homepage is from someone doing very well teaching photography so it’s great to see another example of that. The main selling point ofpatronageis certainly the live Google Hangout chats and live photography concept teaching. ...