1. Digital Marketing Digital marketing is the use of online channels and platforms, like social media, email, and search engines, to promote and sell products or services. The main parts of it are: Search Engine Optimization Abbreviated as “SEO,” this is the process of optimizing content on...
Benefits of subscription marketing to your business The subscription model is rapidly gaining popularity. From 2023 to 2024, the global subscription e-commerce market experienced a remarkable 64.15% year-over-year growth5. This surge in adoption highlights the increasing appeal of subscription services ...
Product marketing is the process of introducing or driving awareness of a product to consumers. This includes determining the positioning and messaging of the product,launching the productto your audience and confirming that marketers and customers continue to understand the value of the product to res...
Email marketing:Sending personalized offers, abandoned cart reminders, and product recommendations. Successful customer engagement leads to improved customer satisfaction, increased sales, and long-term brand loyalty. Website and Design Your website is the face of your brand – but its importance goes ...
Not only are we as product marketing in charge of crafting this, but we also have to take the huge step of adoption and making sure everyone is enabled and consistently saying the same message. How many personas do I need? You should have approximately 3-5 personas, alongside their identifi...
Marketing is the process of getting the public educated on, and excited about, an organization’s products and services.
Learn what product marketing means, how it works, and how to create a go-to-market strategy with this ultimate guide!
Onboarding feedback lets companies uncover insights about product adoption and the onboarding process. These insights can help create a better onboarding experience and more customer-centric products. Onboarding feedback is also beneficial for the users to improve product usage and familiarize themselves...
ETL is a process that helps extract, transform, and load data into a target system. It’s commonly used in data warehousing, where users need to fetch both historical and current data to develop the data warehouse. Data warehouses store a combination of historical and transactional data, often...
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