Learn about the adoption process in marketing. Understand what product adoption is, identify the stages of the consumer adoption process, and see...
Adoption of Marketing Mix Strategy at the Introduction Stage of Nigerian Tourism IndustryOne of the major options currently employed by Nigeria in a bid to stimulating economic growth is tourism development. So far, government has committed stupendous volume of resources into the industry at this ...
Through a recent survey sent to our customers, we delved into the current trends, challenges, and opportunities surrounding the integration of artificial intelligence in marketing efforts. The aim was to unravel the ways in which businesses are harnessing AI’s potential and to shed ligh...
PE Pedersen,LB Methlie - 《Ifip Advances in Information & Communication Technology》 被引量: 46发表: 2004年 From e-business to c-commerce: Collaboration and network creation for an e-marketing tourism strategy The role of networks has been recently associated with tourism planning. It may lead...
A user adoption strategy aims to accomplish these goals in several ways. These include streamlining onboarding, maximizing productivity, creating a great customer experience, and encouraging customers to commit to using a product long-term. In short, a user adoption strategy looks for ways to help...
24 AI marketing tools your team should be using in 2025 Published on November 13, 2024 • Reading time 12 minutes Categories AI Social Media Strategy AI in marketing examples and strategies you can use today Published on October 15, 2024 • Reading time 6 minutes Categories AI Socia...
This study investigates how an integrated marketing communications (IMC) strategy could be adopted or adapted for an effective regional promotional campaign of a State Government office. As in-depth understanding of the process of adoption or adaptation of IMC was needed, qualitative research methodology...
Their profit growth, part of the reason is due to the adoption of new marketing strategies. 翻译结果4复制译文编辑译文朗读译文返回顶部 They profit growth, part of the reason for this is because the introduction of a new marketing strategy. 翻译结果5复制译文编辑译文朗读译文返回顶部 Their profit ...
Recent research has called this strategy WOM marketing (WOMM). The aim of this paper is to determine which communication strategy is more appropriate at the early stages of the diffusion process.Design/methodology/approach - Two between-subject experimental designs were developed, one with university...
When it comes to big decisions that can make or break a business’s success, such as creating a marketing strategy, it is vital that they aren’t made on a whim. Digital adoption lends you the ease and the ability to base your actions on data in terms of customer demographics, shopping...