With all else being equal, the social transformer strategy can have the largest impact on an enterprise, affecting everything from R&D and operations to channel partners and customers. However, moving from a champion to a transformer strategy requires major, companywide changes to such things as i...
A social media strategy is a detailed blueprint that answers the what, when, how, and why for all the content you post on your business’s social pages. Yes, social media strategy isn’t just about posting tweets and liking photos. There needs to be a well-thought-out plan behind what...
In less than five years, social media has revolutionized not only our communication culture but how we conduct business. The dizzying effect of unlimited--and sometimes unfettered--24-hour access to people and information has transformed the various tools into a game changer.Campbell, Denise...
Social Media Campaigns Digital Content Strategy What can Digital Content do for me? Why Digital Content? Digital Content Creation Video Marketing Email Marketing Brand Development What is a Brand? Brand Reputation Brand Positioning Brand Visualisation Website Development Why do I need a Bespoke Website...
Social strategy is often overlooked in favor of regular posting. So what is the best social media strategy to engage maximum people through content? Give the people what they want.Look at the data. What’s getting the highest engagement rate? What are people sharing the most? Liki...
Integrated media strategy An integrated marketing strategy, also known as an integrated marketing communications (IMC) strategy, is a comprehensive approach that aims to align and coordinate all marketing and communication efforts across various channels and touchpointsto deliver a consistent and cohesive ...
Posted on August 23, 2010 by Heidi Cohen in Actionable Marketing 101, Social Media | Comments Off on What’s Your Social Media Strategy’s Business Rationale?Actionable Marketing 101 Just because social media is hot, doesn’t mean that your business should jump in without a plan. Contrary to...
Learn how tocraft a multichannel marketing strategyhere. 5 pillars of social media marketing When developing marketing programs, one key area that marketers care about is how to deliver their messaging. Social media helps spread those messages to the right people at the right time, through both ...
What is social listening (and what is social media monitoring)? How do social listening tools work? Benefits for your social media strategy 3 best tools to start Social media listening tips for your business The truth is, if you’re not engaging in social listening,you won’t be able to ...
The more targeted your SMM strategy is, the more effective it will be. Hootsuite, a leading software provider in the social media management space, recommends the following action plan to build an SMM campaign that has an execution framework as well as performance metrics:3 ...