Real Business Results Come From Having The Right Social Media StrategyGetting great business results from your investment in social media all starts with having the right social media marketing strategy. Indeed that's the reason so many businesses fail to get any measurable ROI from social media -...
Social media engagement is a vital metric that reflects the effectiveness of your social media marketing strategy. It not only involves likes, comments, and shares, but includes quality interaction, reaction, and connection with content on various social platforms. Meaning, it's a two-way street....
In this social media lead generation strategy, you must create an attractive offer that provides value to your audience in exchange for their contact information. For example: Free trials Promo codes eBooks Whitepapers Webinars Tips: Your lead magnet creation should focus on specific problems or co...
With this in mind, here are some recent statistics that could inform your social media strategy and help your brand see the best possible results. 49% of the global population are active social media users Just underhalf the world (49%) is now active on social media, meaning ...
Steps to Plan Your Social Media Strategy Develop an Effective Brand Identity Consumers today are sophisticated and smart and want meaningful information. If they get that, they’ll connect instantly with a brand. If your content is valuable, relevant, and clear and can connect emotionally with the...
Gettysburg College’s social media strategy found its sweet spot in helping audiences find meaning in the vision of the institution. “Community building is really central in the work that we do, especially in organic social media,” says Grimes. “We’re always looking for opportunities to use...
brands should be careful to adopt it as part of a wider social media strategy. Alex Packham, Founder and CEO of marketing technology company ContentCal10, explains more as we chat on the phone:“Yes, influencer marketing is big right now, but it’s often done in isolation, w...
Tools to Amplifying Your Social Media Strategy When implementing social listening and looking for ways to boost your social media strategy, equip yourself with the right tools. Firstly, you would need to build your social listening tool or use an off-the-shelf one such as Mention. ...
97%of guests use social media to share pictures of their trips. Meaning, hoteliers get the chance to showcase their property and attract more guests through a hotel social media marketing strategy. So, if you are looking for a social media strategy for hotels that will effectively promote you...
engaging Millennials and Gen Z on social media. These generations quickly adopt new ideas, technologies, and platforms. Regularly analyze trends to see what is popular and understand why certain content connects with them. This helps you adjust your social media strategy to match their changing ...