That's why every engagement we start with a new client always begins with a kick-off call and an initial week of research to get the social media marketing strategy right. That's what ultimately means we're able to produce real business results and is why our clients typically work with ...
An effective social media strategy is based on numbers. Whatever is being sold, the social media strategy must be data-driven. That means focusing on metrics that matter. Rather than focusing on vanity metrics like likes and views, organizations face the challenge of digging into metrics and dat...
When it comes to creating a social media marketing strategy there are certain essential elements to the process. The first and foremost is forming a solid brand persona based on the values that make you/your company tick. The next one is learning to recognize the audience that emerges (those ...
Social media monitoring and social listening are not the same thing. Though they sound similar, they actually serve different purposes. Both of these strategies often work hand in hand as part of a solid social media strategy. But here's the real difference: social media monitoring tells you...
Looking to understand all the popular social media and marketing terms? Check out our comprehensive glossary & stay in the know on all things social.
Monitor your performance to see what does and doesn’t work. And use this information to improve your strategy over time. Start Your Social Media Strategy Today Social media success almost always starts with a solid content strategy. And the right technology. ...
With this in mind, here are some recent statistics that could inform your social media strategy and help your brand see the best possible results. 49% of the global population are active social media users Just underhalf the world (49%) is now active on social media, meanin...
A 'Social Media Strategy' refers to the plan and approach taken by an organization to effectively use social media platforms for communication, audience engagement, campaigns, and fundraising, while considering the associated costs and risks involved. ...
Social Media Terms - A A A/B Test- A/B testing is running an experiment to see what version of something resonates best with your audience. On social media, you might A/B test Instagram captions or the top converting CTA tests on Facebook. ...
Gettysburg College’s social media strategy found its sweet spot in helping audiences find meaning in the vision of the institution. “Community building is really central in the work that we do, especially in organic social media,” says Grimes. “We’re always looking for opportunities to use...