A social media strategy is a plan that outlines your goals, strategies, and success metrics. Here's a stepwise process to create your social media strategy.
An effective social media strategy is based on numbers. Whatever is being sold, the social media strategy must be data-driven. That means focusing on metrics that matter. Rather than focusing on vanity metrics like likes and views, organizations face the challenge of digging into metrics and dat...
When it comes to creating a social media marketing strategy there are certain essential elements to the process. The first and foremost is forming a solid brand persona based on the values that make you/your company tick. The next one is learning to recognize the audience that emerges (those ...
Looking to understand all the popular social media and marketing terms? Check out our comprehensive glossary & stay in the know on all things social.
But, with new social networks, features, and tools cropping up almost daily, even seasoned social media users are bound to get confused. For those head-scratching moments, we've created the ultimate glossary of social media marketing terms. Check out the following roundup of social media defin...
A social media content strategy is a comprehensive outline of how you should plan, create, publish, and manage all your social media content. So you can better connect with your target audience and reach your goals. Think of it as a roadmap for your social media journey. Taking the time ...
With this in mind, here are some recent statistics that could inform your social media strategy and help your brand see the best possible results. 49% of the global population are active social media users Just underhalf the world (49%) is now active on social media, meaning...
Not really. Social media monitoring and social listening are not the same thing. Though they sound similar, they actually serve different purposes. Both of these strategies often work hand in hand as part of a solidsocial media strategy. ...
Steps to Plan Your Social Media Strategy Develop an Effective Brand Identity Consumers today are sophisticated and smart and want meaningful information. If they get that, they’ll connect instantly with a brand. If your content is valuable, relevant, and clear and can connect emotionally with the...
There’s no magic bullet to boosting engagement, but there are tried and tested methods you can put into practice that will, if followed with regularity and patience, have a positive influence on your social media presence. Here’s how to form the basis of your social media strategy: ...