Video marketing can be emotionally engaging. When emotions such as happiness, fear, hope or anger are invoked from an ad, that ad is more likely to be remembered. Video can capture attention quickly and is a highly shareable asset. This ability to easily capture attention and share can result...
Reports credit card payments and third-party payment processing received over the internet. You should receive them if you run a business as an online retailer, ecommerce store or other online business. For 2024, the threshold amount is expected to be $5,000 with no regard to the number of...
TikTok is the newer kid on the block, but its rapid growth could fool anyone into thinking it’s been a social commerce platform for ages. The video-sharing platform is predicted to hit48.8 million US usersby the end of 2025, beating Instagram’s 48.2 million, despite the latter’s six-...
Machine learning is the science of teaching computers to learn from data and make decisions without being explicitly programmed to do so. Deep learning, a subset of machine learning, uses sophisticated neural networks to perform what is essentially an advanced form of predictive analytics. Machine le...
Video advertising is a broad category within digital advertising that refers to using video content to promote a product or service. Place video ads on websites and social media platforms or distribute them with streaming services. The content can vary greatly in style and form, depending on the...
Video marketing refers to the process of marketing your products and services through videos. Through your videos, you can promote your company, explain what it does, drive sales, improve customer retention, and so much more.
Short-form video is delivering the best ROI and is expected to grow the most in 2024, with a quarter of marketers planning to invest heavily in it. “Use social listening tools to identify key questions from prospects and customers, and then create content to answer them, or let brand advo...
E-commerce (electronic commerce) is the practice of buying and selling goods or services using the Internet. It encompasses all online transactions, from the
This short definition helps remind us that it is the results delivered by technology that should determine investment in digital marketing, not the adoption of the technology! We also need to remember that despite the popularity of digital devices for product selection, entertainment, and work, we...
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